| 000 | 00704camuuu200217 a 4500 | |
| 001 | 000000965454 | |
| 005 | 19990122110216.0 | |
| 008 | 961003s1997 njua b 001 0 eng | |
| 020 | ▼a 0132218135 | |
| 040 | ▼a DLC ▼c DLC ▼d DLC ▼d 244002 | |
| 049 | 0 | ▼l 151055228 |
| 050 | 0 0 | ▼a HF5814 ▼b .D38 1997 |
| 082 | 0 0 | ▼a 659.1/072 ▼2 21 |
| 090 | ▼a 659.1072 ▼b D261a | |
| 100 | 1 | ▼a Davis, Joel A., ▼d 1950- |
| 245 | 1 0 | ▼a Advertising research : ▼b theory and practice / ▼c Joel Davis. |
| 260 | ▼a Upper Saddle River, N.J. : ▼b Prentice Hall, ▼c c1997. | |
| 300 | ▼a xxiv, 695 p. : ▼b ill. ; ▼c 24 cm. | |
| 504 | ▼a Includes bibliographical references and index. | |
| 650 | 0 | ▼a Advertising ▼x Research. |
| 650 | 0 | ▼a Advertising ▼x Research ▼z United States. |
Holdings Information
| No. | Location | Call Number | Accession No. | Availability | Due Date | Make a Reservation | Service |
|---|---|---|---|---|---|---|---|
| No. 1 | Location Sejong Academic Information Center/Social Science/ | Call Number 659.1072 D261a | Accession No. 151055228 | Availability Available | Due Date | Make a Reservation | Service |