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Advertising research : theory and practice

Advertising research : theory and practice

Material type
단행본
Personal Author
Davis, Joel A., 1950-
Title Statement
Advertising research : theory and practice / Joel Davis.
Publication, Distribution, etc
Upper Saddle River, N.J. :   Prentice Hall,   c1997.  
Physical Medium
xxiv, 695 p. : ill. ; 24 cm.
ISBN
0132218135
Bibliography, Etc. Note
Includes bibliographical references and index.
Subject Added Entry-Topical Term
Advertising --Research. Advertising --Research --United States.
000 00704camuuu200217 a 4500
001 000000965454
005 19990122110216.0
008 961003s1997 njua b 001 0 eng
020 ▼a 0132218135
040 ▼a DLC ▼c DLC ▼d DLC ▼d 244002
049 0 ▼l 151055228
050 0 0 ▼a HF5814 ▼b .D38 1997
082 0 0 ▼a 659.1/072 ▼2 21
090 ▼a 659.1072 ▼b D261a
100 1 ▼a Davis, Joel A., ▼d 1950-
245 1 0 ▼a Advertising research : ▼b theory and practice / ▼c Joel Davis.
260 ▼a Upper Saddle River, N.J. : ▼b Prentice Hall, ▼c c1997.
300 ▼a xxiv, 695 p. : ▼b ill. ; ▼c 24 cm.
504 ▼a Includes bibliographical references and index.
650 0 ▼a Advertising ▼x Research.
650 0 ▼a Advertising ▼x Research ▼z United States.

Holdings Information

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No. 1 Location Sejong Academic Information Center/Social Science/ Call Number 659.1072 D261a Accession No. 151055228 Availability Available Due Date Make a Reservation Service C M

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