| 000 | 00655camuuu200205 a 4500 | |
| 001 | 000000923464 | |
| 005 | 19990122103650.0 | |
| 008 | 970609s1997 txua b 00100 eng | |
| 010 | ▼a 96085295 | |
| 020 | ▼a 0030103525 | |
| 040 | ▼a DLC ▼c DLC ▼d 244002 | |
| 049 | 0 | ▼l 151045511 |
| 090 | ▼a 659.1 ▼b S556a4 | |
| 100 | 1 | ▼a Shimp, Terence A. |
| 245 | 1 0 | ▼a Advertising, promotion, and supplemental aspects of integrated marketing communicatiions / ▼c Terence A. Shimp. |
| 250 | ▼a 4th ed. | |
| 260 | ▼a Fort Worth : ▼b The Dryden Press, ▼c c1997. | |
| 300 | ▼a xxiv, 589 p. : ▼b ill. [some col.] ; ▼c 27 cm. | |
| 504 | ▼a Includes bibliographies and indexes. | |
| 650 | ▼a Advertising. |
Holdings Information
| No. | Location | Call Number | Accession No. | Availability | Due Date | Make a Reservation | Service |
|---|---|---|---|---|---|---|---|
| No. 1 | Location Sejong Academic Information Center/Social Science/ | Call Number 659.1 S556a4 | Accession No. 151045511 | Availability In loan | Due Date 2023-04-10 | Make a Reservation Available for Reserve | Service |
Contents information
Author Introduction
Terence A. Shimp(지은이)
<마케팅 커뮤니케이션 1>
