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Advertising, promotion, and supplemental aspects of integrated marketing communicatiions 4th ed

Advertising, promotion, and supplemental aspects of integrated marketing communicatiions 4th ed

자료유형
단행본
개인저자
Shimp, Terence A.
서명 / 저자사항
Advertising, promotion, and supplemental aspects of integrated marketing communicatiions / Terence A. Shimp.
판사항
4th ed.
발행사항
Fort Worth :   The Dryden Press,   c1997.  
형태사항
xxiv, 589 p. : ill. [some col.] ; 27 cm.
ISBN
0030103525
서지주기
Includes bibliographies and indexes.
일반주제명
Advertising.
000 00655camuuu200205 a 4500
001 000000923464
005 19990122103650.0
008 970609s1997 txua b 00100 eng
010 ▼a 96085295
020 ▼a 0030103525
040 ▼a DLC ▼c DLC ▼d 244002
049 0 ▼l 151045511
090 ▼a 659.1 ▼b S556a4
100 1 ▼a Shimp, Terence A.
245 1 0 ▼a Advertising, promotion, and supplemental aspects of integrated marketing communicatiions / ▼c Terence A. Shimp.
250 ▼a 4th ed.
260 ▼a Fort Worth : ▼b The Dryden Press, ▼c c1997.
300 ▼a xxiv, 589 p. : ▼b ill. [some col.] ; ▼c 27 cm.
504 ▼a Includes bibliographies and indexes.
650 ▼a Advertising.

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No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 세종학술정보원/사회과학실/ 청구기호 659.1 S556a4 등록번호 151045511 도서상태 대출가능 반납예정일 예약 서비스 B M

컨텐츠정보

저자소개

Terence A. Shimp(지은이)

<마케팅 커뮤니케이션 1>

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