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Applied consumer behaviour

Applied consumer behaviour

Material type
단행본
Personal Author
Evans, Martin (Martin J.) Moutinho, Luiz. Raaij, W. Fred van.
Title Statement
Applied consumer behaviour / Martin J. Evans, Luiz Moutinho, W. Fred van Raaij.
Publication, Distribution, etc
Wokingham, England ;   Reading, Mass. :   Addison-Wesley Pub. Co.,   1996.  
Physical Medium
xix, 382 p. : ill. ; 24 cm.
ISBN
0201565013 (alk. paper)
Bibliography, Etc. Note
Includes bibliographical references and index.
Subject Added Entry-Topical Term
Consumer behavior. Marketing research.
000 00831camuuu200253 a 4500
001 000000923447
005 19990122101400.0
008 960129s1996 enka b 001 0 eng
010 ▼a 96003327
020 ▼a 0201565013 (alk. paper)
040 ▼a DLC ▼c DLC ▼d 244002
049 0 ▼l 151045537
050 0 0 ▼a HF5415.32 ▼b .E93 1996
082 0 0 ▼a 658.8/342 ▼2 20
090 ▼a 658.8342 ▼b E92a
100 1 ▼a Evans, Martin ▼q (Martin J.)
245 1 0 ▼a Applied consumer behaviour / ▼c Martin J. Evans, Luiz Moutinho, W. Fred van Raaij.
260 ▼a Wokingham, England ; ▼a Reading, Mass. : ▼b Addison-Wesley Pub. Co., ▼c 1996.
300 ▼a xix, 382 p. : ▼b ill. ; ▼c 24 cm.
504 ▼a Includes bibliographical references and index.
650 0 ▼a Consumer behavior.
650 0 ▼a Marketing research.
700 1 ▼a Moutinho, Luiz.
700 1 ▼a Raaij, W. Fred van.

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Sejong Academic Information Center/Social Science/ Call Number 658.8342 E92a Accession No. 151045537 Availability Available Due Date Make a Reservation Service C

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