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How to get the best advertising from your agency : the guide to quickly building a productive team 3rd ed

How to get the best advertising from your agency : the guide to quickly building a productive team 3rd ed

Material type
단행본
Personal Author
Salz, Nancy L.
Title Statement
How to get the best advertising from your agency : the guide to quickly building a productive team / Nancy L. Salz.
판사항
3rd ed.
Publication, Distribution, etc
Burr Ridge, Ill. :   Irwin Professional Publishing,   c1994.  
Physical Medium
xiv,201p. ; 24 cm.
ISBN
078630264X
General Note
Includes index.  
Subject Added Entry-Topical Term
Advertising agencies.
000 00693camuuu200229 a 4500
001 000000922585
005 19990107170434.0
008 931222s1994 ilu 001 0 eng
010 ▼a 93048211
020 ▼a 078630264X
040 ▼a DLC ▼c DLC ▼d 244002
049 0 ▼l 151003388
082 0 0 ▼a 659.1068
090 ▼a 659.1068 ▼b S186h3
100 1 ▼a Salz, Nancy L.
245 1 0 ▼a How to get the best advertising from your agency : ▼b the guide to quickly building a productive team / ▼c Nancy L. Salz.
250 ▼a 3rd ed.
260 ▼a Burr Ridge, Ill. : ▼b Irwin Professional Publishing, ▼c c1994.
263 ▼a 9405
300 ▼a xiv,201p. ; ▼c 24 cm.
500 ▼a Includes index.
650 0 ▼a Advertising agencies.

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Sejong Academic Information Center/Social Science/ Call Number 659.1068 S186h3 Accession No. 151003388 Availability Available Due Date Make a Reservation Service C M

Contents information

Table of Contents


CONTENTS
Chapter One THE REAL POWER BEHIND GREAT ADVERTISING = 1
Chapter Two WHAT MAKES AGENCIES TICK? THE ORGANIZATION = 13
Chapter Three WHAT MAKES AGENCIES TICK? THE PEOPLE = 28
Chapter Four THE COLLABORATIVE TEAMWORK RELATIONSHIP: WHAT IT IS AND WHY IT PRODUCES THE BEST ADVERTISING = 38
Chapter Five WHAT IT TAKES TO GET THE BEST = 58
Chapter Six THE COLLABORATIVE TEAMWORK RELATIONSHIP: SEVEN STEPS TO ESTABLISH IT = 69
Chapter Seven HOW TO GET THINGS DONE: A GUIDE TO DAY-TO-DAY MANAGEMENT = 80
Chapter Eight GETTING THE CREATIVE PROCESS OFF ON THE RIGHT FOOT = 96
Chapter Nine HOW TO REVIEW ADVERTISING-EVEN IF YOU DON'T KNOW A GOOD IDEA WHEN YOU SEE ONE = 109
Chapter Ten THE APPROVAL PROCESS = 132
Chapter Eleven WORKING AS A TEAM DURING TELEVISION, RADIO, AND PRINT PRODUCTION = 148
Chapter Twelve A PERSONAL CONTRACT FOR TEAM MEMBERS = 155
Case Histories ANALYSIS AND SOLUTIONS = 162
Appendix THE 1993 SALZ SURVEY OF ADVERTISER-AGENCY RELATIONS = 177
Index = 199


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