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Introduction to advertising & promotion : an integrated marketing communications perspective 2nd ed

Introduction to advertising & promotion : an integrated marketing communications perspective 2nd ed

자료유형
단행본
개인저자
Belch, George E. (George Eugene) Belch, Michael A.
서명 / 저자사항
Introduction to advertising & promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch.
판사항
2nd ed.
발행사항
Homewood, IL :   Irwin,   1992.  
형태사항
1 v. [various pagings] : ill. [some col.] ; 29 cm.
ISBN
0256105162 0256108250 (International student ed.)
서지주기
Includes bibliographical references and indexes.
일반주제명
Advertising.
000 00880camuuu200253 a 4500
001 000000922576
005 19990107161748.0
008 920616s1992 ilua b 001 0 eng
010 ▼a 92022766
020 ▼a 0256105162
020 ▼a 0256108250 (International student ed.)
040 ▼a DLC ▼c DLC ▼d DLC ▼d 244002
049 0 ▼l 151003433
082 0 0 ▼a 659.1
090 ▼a 659.1 ▼b B427i2
100 1 ▼a Belch, George E. ▼q (George Eugene)
245 1 0 ▼a Introduction to advertising & promotion : ▼b an integrated marketing communications perspective / ▼c George E. Belch, Michael A. Belch.
250 ▼a 2nd ed.
260 ▼a Homewood, IL : ▼b Irwin, ▼c 1992.
300 ▼a 1 v. [various pagings] : ▼b ill. [some col.] ; ▼c 29 cm.
504 ▼a Includes bibliographical references and indexes.
650 0 ▼a Advertising.
700 1 ▼a Belch, Michael A.
740 0 ▼a Introduction to advertising and promotion.

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No. 1 소장처 세종학술정보원/사회과학실/ 청구기호 659.1 B427i2 등록번호 151003433 도서상태 대출가능 반납예정일 예약 서비스 C M

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