| 000 | 00880camuuu200253 a 4500 | |
| 001 | 000000922576 | |
| 005 | 19990107161748.0 | |
| 008 | 920616s1992 ilua b 001 0 eng | |
| 010 | ▼a 92022766 | |
| 020 | ▼a 0256105162 | |
| 020 | ▼a 0256108250 (International student ed.) | |
| 040 | ▼a DLC ▼c DLC ▼d DLC ▼d 244002 | |
| 049 | 0 | ▼l 151003433 |
| 082 | 0 0 | ▼a 659.1 |
| 090 | ▼a 659.1 ▼b B427i2 | |
| 100 | 1 | ▼a Belch, George E. ▼q (George Eugene) |
| 245 | 1 0 | ▼a Introduction to advertising & promotion : ▼b an integrated marketing communications perspective / ▼c George E. Belch, Michael A. Belch. |
| 250 | ▼a 2nd ed. | |
| 260 | ▼a Homewood, IL : ▼b Irwin, ▼c 1992. | |
| 300 | ▼a 1 v. [various pagings] : ▼b ill. [some col.] ; ▼c 29 cm. | |
| 504 | ▼a Includes bibliographical references and indexes. | |
| 650 | 0 | ▼a Advertising. |
| 700 | 1 | ▼a Belch, Michael A. |
| 740 | 0 | ▼a Introduction to advertising and promotion. |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 세종학술정보원/사회과학실/ | 청구기호 659.1 B427i2 | 등록번호 151003433 | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |