고려대학교 도서관

MARC

Advertising excellence

Material type

단행본

Personal Author

Bovee, Courtland L.

Title Statement

Advertising excellence / Courtland L. Bovee ... [et al.].

Publication, Distribution, etc

New York : McGraw-Hill, c1995.

Physical Medium

1 v. (various pagings) ; : ill. (some col.) ; 29 cm.

Series Statement

McGraw-Hill series in marketing

ISBN

007006847X (alk. paper)

Bibliography, Etc. Note

Includes bibliographical references and indexes.

Subject Added Entry-Topical Term

Advertising.

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001		000000921961
005		20110929140508
008		940426s1995 nyua b 001 0 engx
010		▼a 94012495
020		▼a 007006847X (alk. paper)
040		▼a DLC ▼c DLC ▼d DLC ▼d 244002 ▼d 211009
049	0	▼l 151032005
050	0 0	▼a HF5804 ▼b .A38 1995
082	0 0	▼a 659.1 ▼2 22
084		▼a 659.1 ▼2 DDCK
090		▼a 659.1 ▼b A2442
245	0 0	▼a Advertising excellence / ▼c Courtland L. Bovee ... [et al.].
260		▼a New York : ▼b McGraw-Hill, ▼c c1995.
300		▼a 1 v. (various pagings) ; : ▼b ill. (some col.) ; ▼c 29 cm.
490	1	▼a McGraw-Hill series in marketing
504		▼a Includes bibliographical references and indexes.
650	0	▼a Advertising.
700	1	▼a Bovee, Courtland L.
830	0	▼a McGraw-Hill series in marketing.

No.	Location	Call Number	Accession No.	Availability	Due Date	Make a Reservation	Service
No. 1	Location Main Library/Donation Books Coner/	Call Number 659.1 A2442	Accession No. 111641876	Availability Available	Due Date	Make a Reservation	Service B M
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No.	Location	Call Number	Accession No.	Availability	Due Date	Make a Reservation	Service
No. 1	Location Main Library/Donation Books Coner/	Call Number 659.1 A2442	Accession No. 111641876	Availability Available	Due Date	Make a Reservation	Service B M

No.	Location	Call Number	Accession No.	Availability	Due Date	Make a Reservation	Service
No. 1	Location Sejong Academic Information Center/Social Science/	Call Number 659.1 A2442	Accession No. 151032005	Availability Available	Due Date	Make a Reservation	Service B M