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Advertising excellence

Advertising excellence

Material type
단행본
Personal Author
Bovee, Courtland L.
Title Statement
Advertising excellence / Courtland L. Bovee ... [et al.].
Publication, Distribution, etc
New York :   McGraw-Hill,   c1995.  
Physical Medium
1 v. (various pagings) ; : ill. (some col.) ; 29 cm.
Series Statement
McGraw-Hill series in marketing
ISBN
007006847X (alk. paper)
Bibliography, Etc. Note
Includes bibliographical references and indexes.
Subject Added Entry-Topical Term
Advertising.
000 00876camuu2200265 a 4500
001 000000921961
005 20110929140508
008 940426s1995 nyua b 001 0 engx
010 ▼a 94012495
020 ▼a 007006847X (alk. paper)
040 ▼a DLC ▼c DLC ▼d DLC ▼d 244002 ▼d 211009
049 0 ▼l 151032005
050 0 0 ▼a HF5804 ▼b .A38 1995
082 0 0 ▼a 659.1 ▼2 22
084 ▼a 659.1 ▼2 DDCK
090 ▼a 659.1 ▼b A2442
245 0 0 ▼a Advertising excellence / ▼c Courtland L. Bovee ... [et al.].
260 ▼a New York : ▼b McGraw-Hill, ▼c c1995.
300 ▼a 1 v. (various pagings) ; : ▼b ill. (some col.) ; ▼c 29 cm.
490 1 ▼a McGraw-Hill series in marketing
504 ▼a Includes bibliographical references and indexes.
650 0 ▼a Advertising.
700 1 ▼a Bovee, Courtland L.
830 0 ▼a McGraw-Hill series in marketing.

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Stacks 2(Large Size)/ Call Number 659.1 A2442 Accession No. 111641876 Availability Available Due Date Make a Reservation Service M
No. 2 Location Sejong Academic Information Center/Social Science/ Call Number 659.1 A2442 Accession No. 151032005 Availability Available Due Date Make a Reservation Service M
No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Stacks 2(Large Size)/ Call Number 659.1 A2442 Accession No. 111641876 Availability Available Due Date Make a Reservation Service M
No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Sejong Academic Information Center/Social Science/ Call Number 659.1 A2442 Accession No. 151032005 Availability Available Due Date Make a Reservation Service M

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