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Marketing for hospitality and tourism

Marketing for hospitality and tourism

Material type
단행본
Personal Author
Kotler, Philip. Bowen, John (John T.), 1948-. Makens, James C.
Title Statement
Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens.
Publication, Distribution, etc
Upper Saddle River, NJ :   Prentice Hall,   c1996.  
Physical Medium
xv, 704 p. : ill. (chiefly col.) ; 27 cm.
ISBN
0133956253
Bibliography, Etc. Note
Includes bibliographical references and index.
Subject Added Entry-Topical Term
Hospitality industry --Marketing. Tourist trade --Marketing.
000 00895camuuu200265 a 4500
001 000000921785
005 19990120111926.0
008 950907s1996 njua b 001 0 eng
010 ▼a 95040868
020 ▼a 0133956253
040 ▼a DLC ▼c DLC ▼d DLC ▼d 244002
049 0 ▼l 151032401
050 0 0 ▼a TX911.3.M3 ▼b K68 1996
082 0 0 ▼a 647.94/068/8 ▼2 20
090 ▼a 647.940688 ▼b K87m
100 1 ▼a Kotler, Philip.
245 1 0 ▼a Marketing for hospitality and tourism / ▼c Philip Kotler, John Bowen, James Makens.
246 1 4 ▼a Marketing for hospitality & tourism.
260 ▼a Upper Saddle River, NJ : ▼b Prentice Hall, ▼c c1996.
300 ▼a xv, 704 p. : ▼b ill. (chiefly col.) ; ▼c 27 cm.
504 ▼a Includes bibliographical references and index.
650 0 ▼a Hospitality industry ▼x Marketing.
650 0 ▼a Tourist trade ▼x Marketing.
700 1 ▼a Bowen, John ▼q (John T.), ▼d 1948-.
700 1 ▼a Makens, James C.

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Sejong Academic Information Center/Science & Technology/ Call Number 647.940688 K87m Accession No. 151032401 Availability Available Due Date Make a Reservation Service B M

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