고려대학교 도서관

MARC

International advertising : communicating across cultures (Loan 2 times)

Material type

단행본

Personal Author

Mueller, Barbara, 1958-.

Title Statement

International advertising : communicating across cultures / Barbara Mueller.

Publication, Distribution, etc

Belmont : Wadsworth Pub. Co., c1996.

Physical Medium

xi, 340 p. : ill., map ; 24 cm.

ISBN

0534192785 (acid-free recycled paper)

Bibliography, Etc. Note

Includes bibliographical references and index.

Subject Added Entry-Topical Term

Advertising. Export marketing. Intercultural communication. Advertising media planning.

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001		000000921772
005		20130928161132
008		950414s1996 cauab b 001 0 eng
010		▼a 95017905
020		▼a 0534192785 (acid-free recycled paper)
040		▼a DLC ▼c DLC ▼d DLC ▼d 244002 ▼d 211009
049	0	▼l 151032385
050	0 0	▼a HF5823 ▼b .M83 1996
082	0 0	▼a 659.1 ▼2 23
084		▼a 659.1 ▼2 DDCK
090		▼a 659.1 ▼b M946i
100	1	▼a Mueller, Barbara, ▼d 1958-.
245	1 0	▼a International advertising : ▼b communicating across cultures / ▼c Barbara Mueller.
260		▼a Belmont : ▼b Wadsworth Pub. Co., ▼c c1996.
300		▼a xi, 340 p. : ▼b ill., map ; ▼c 24 cm.
504		▼a Includes bibliographical references and index.
650	0	▼a Advertising.
650	0	▼a Export marketing.
650	0	▼a Intercultural communication.
650	0	▼a Advertising media planning.

No.	Location	Call Number	Accession No.	Availability	Due Date	Make a Reservation	Service
No. 1	Location Main Library/Western Books/	Call Number 659.1 M946i	Accession No. 111703249	Availability Available	Due Date	Make a Reservation	Service B M
No. 2	Location Sejong Academic Information Center/Social Science/	Call Number 659.1 M946i	Accession No. 151032385	Availability Available	Due Date	Make a Reservation	Service M

No.	Location	Call Number	Accession No.	Availability	Due Date	Make a Reservation	Service
No. 1	Location Main Library/Western Books/	Call Number 659.1 M946i	Accession No. 111703249	Availability Available	Due Date	Make a Reservation	Service B M

No.	Location	Call Number	Accession No.	Availability	Due Date	Make a Reservation	Service
No. 1	Location Sejong Academic Information Center/Social Science/	Call Number 659.1 M946i	Accession No. 151032385	Availability Available	Due Date	Make a Reservation	Service M