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International advertising : communicating across cultures

International advertising : communicating across cultures (Loan 2 times)

Material type
단행본
Personal Author
Mueller, Barbara, 1958-.
Title Statement
International advertising : communicating across cultures / Barbara Mueller.
Publication, Distribution, etc
Belmont :   Wadsworth Pub. Co.,   c1996.  
Physical Medium
xi, 340 p. : ill., map ; 24 cm.
ISBN
0534192785 (acid-free recycled paper)
Bibliography, Etc. Note
Includes bibliographical references and index.
Subject Added Entry-Topical Term
Advertising. Export marketing. Intercultural communication. Advertising media planning.
000 00933camuu2200277 a 4500
001 000000921772
005 20130928161132
008 950414s1996 cauab b 001 0 eng
010 ▼a 95017905
020 ▼a 0534192785 (acid-free recycled paper)
040 ▼a DLC ▼c DLC ▼d DLC ▼d 244002 ▼d 211009
049 0 ▼l 151032385
050 0 0 ▼a HF5823 ▼b .M83 1996
082 0 0 ▼a 659.1 ▼2 23
084 ▼a 659.1 ▼2 DDCK
090 ▼a 659.1 ▼b M946i
100 1 ▼a Mueller, Barbara, ▼d 1958-.
245 1 0 ▼a International advertising : ▼b communicating across cultures / ▼c Barbara Mueller.
260 ▼a Belmont : ▼b Wadsworth Pub. Co., ▼c c1996.
300 ▼a xi, 340 p. : ▼b ill., map ; ▼c 24 cm.
504 ▼a Includes bibliographical references and index.
650 0 ▼a Advertising.
650 0 ▼a Export marketing.
650 0 ▼a Intercultural communication.
650 0 ▼a Advertising media planning.

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 659.1 M946i Accession No. 111703249 Availability Available Due Date Make a Reservation Service B M
No. 2 Location Sejong Academic Information Center/Social Science/ Call Number 659.1 M946i Accession No. 151032385 Availability Available Due Date Make a Reservation Service M
No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 659.1 M946i Accession No. 111703249 Availability Available Due Date Make a Reservation Service B M
No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Sejong Academic Information Center/Social Science/ Call Number 659.1 M946i Accession No. 151032385 Availability Available Due Date Make a Reservation Service M

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