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Foundations of business economics : markets and prices

Foundations of business economics : markets and prices

자료유형
단행본
개인저자
Townsend, Harry.
서명 / 저자사항
Foundations of business economics : markets and prices / Harry Townsend.
발행사항
London ;   New York :   Routledge,   1995.  
형태사항
xii, 207 p. : ill. ; 22 cm.
ISBN
041512073X 0415120748 (pbk.)
서지주기
Includes bibliographical references (p. 194-203) and index.
일반주제명
Managerial economics.
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008 941017s1995 enka b 001 0 eng
010 ▼a 94039812
020 ▼a 041512073X
020 ▼a 0415120748 (pbk.)
040 ▼a DLC ▼c DLC ▼d DLC ▼d 244002
049 0 ▼l 151024957
050 0 0 ▼a HD30.22 ▼b .T68 1995
090 ▼a 338.5 ▼b T748f
100 1 ▼a Townsend, Harry.
245 1 0 ▼a Foundations of business economics : ▼b markets and prices / ▼c Harry Townsend.
260 ▼a London ; ▼a New York : ▼b Routledge, ▼c 1995.
300 ▼a xii, 207 p. : ▼b ill. ; ▼c 22 cm.
504 ▼a Includes bibliographical references (p. 194-203) and index.
650 0 ▼a Managerial economics.

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No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 세종학술정보원/사회과학실/ 청구기호 338.5 T748f 등록번호 151024957 도서상태 대출가능 반납예정일 예약 서비스 C M

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CONTENTS
List of figures = viii
List of tables = x
Preface = xi
Part Ⅰ Introduction
 1 THE ECONOMIC WAY OF THINKING = 3
  Introduction = 3
  Substituting inputs in production = 5
  Substituting one product for another = 7
  Opportunity cost = 10
  Economic cost and accounting cost = 13
  Summary = 16
  Memo = 17
Part Ⅱ The business environment
 2 FIRMS, MARKETS AND INDUSTRIES = 21
  Firms = 21
  Markets = 24
  Industries = 28
  Summary = 30
 3 AIMS OF BUSINESS = 31
  Introduction = 31
  The meaning of profit maximisation = 32
  Forms of organisations = 34
  Pressures for profit maximisation = 43
  Summary = 45
Part Ⅲ Product markets
 4 THREE MEANINGS OF COMPETITION = 49
  Competitive activity = 49
  Competition as a social process = 54
  Competitive market structures = 55
  Summary = 58
 5 PURE COMPETITION, PERFECT COMPETITION AND EFFICIENT MARKETS = 59
  Introduction = 59
  Short-run adjustments and quasi-rents = 60
  Long-run equilibria supply and economic rent = 63
  Pure competition and the London cab trade = 68
  Efficient markets : the Turf and the Stock Exchange = 72
  Summary = 77
 6 MONOPOLY AND ECONOMIC WELFARE = 79
  Introduction = 79
  Monopoly equilibrium = 80
  Monopoly and economic welfare = 83
  Price discrimination = 88
  Summary = 94
 7 OLIGOPOLY : INTERDEPENDENT DECISIONS = 96
  Introduction = 96
  Some early theories = 97
  Game theory = 100
  Tacit collusion = 103
  0pen collusion, cartels = 107
  Cost-Plus pricing = 111
  Summary = 113
 8 MARKET PROBLEMS : INFORMATION, EXTERNALITIES AND PROPERTY RIGHTS = 115
  Introduction = 115
  The economics of ignorance = 116
  Markets and the environment = 122
  Markets and property rights = 129
  Summary = 132
Part Ⅳ Factor Markets
 9 MARGINAL PRODUCTIVITY AND FACTOR DEMAND = 137
  Introduction = 137
  Aspects of technology = 137
  Market constraints = 143
  International movement of factors of production = 146
  Summary = 150
 10 SUPPLY, SUPPLY AND DEMAND, AND RESTRICTED COMPETITION = 151
  Introduction = 151
  When and where to work = 151
  The Black Death = 158
  Racist and sexist discrimination = 160
  Summary = 164
 11 MARKET COMPLICATIONS : INFORMATION, CO-OPERATION AND CONFLICT = 165
  Introduction = 165
  Imperfect information = 165
  Internal labour markets = 168
  Monopsony and monopoly = 170
  Summary = 174
Part Ⅴ Conclusion
 12 APPROACHES TO GENERAL EQUILIBRIUM = 179
  Introduction = 179
  Input-output analysis = 179
  Input-output and Zimbabwe-Rhodesia = 182
  Input-output patterns = 185
  The existence of general equilibrium = 186
  Welfare conditions = 189
  Summary = 192
  Notes = 194
  Index = 204


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