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Fund-raising fundamentals : a guide to annual giving for professionals and volunteers

Fund-raising fundamentals : a guide to annual giving for professionals and volunteers

Material type
단행본
Personal Author
Greenfield, James M., 1936-
Title Statement
Fund-raising fundamentals : a guide to annual giving for professionals and volunteers / James M. Greenfield.
Publication, Distribution, etc
New York :   John Wiley,   c1994.  
Physical Medium
xix, 407 p. : ill. ; 24 cm.
Series Statement
Nonprofit law, finance, and management series.
ISBN
0471595357 (cloth : alk. paper) 0471595349 (pbk. : alk. paper)
Bibliography, Etc. Note
Includes bibliographical references (p. 390-402) and index.
Subject Added Entry-Topical Term
Fund raising. Nonprofit organizations --Finance.
000 00900camuuu200253 a 4500
001 000000918057
005 19990112100105.0
008 930924s1994 nyua b 001 0 eng
010 ▼a 93035983
020 ▼a 0471595357 (cloth : alk. paper)
020 ▼a 0471595349 (pbk. : alk. paper)
040 ▼a DLC ▼c DLC ▼d DLC ▼d 244002
049 0 ▼l 151006977
050 0 0 ▼a HG177 ▼b .G763 1994
082 0 0 ▼a 658.15/224 ▼2 20
090 ▼a 658.15224 ▼b G812f
100 1 ▼a Greenfield, James M., ▼d 1936-
245 1 0 ▼a Fund-raising fundamentals : ▼b a guide to annual giving for professionals and volunteers / ▼c James M. Greenfield.
260 ▼a New York : ▼b John Wiley, ▼c c1994.
300 ▼a xix, 407 p. : ▼b ill. ; ▼c 24 cm.
440 0 ▼a Nonprofit law, finance, and management series.
504 ▼a Includes bibliographical references (p. 390-402) and index.
650 0 ▼a Fund raising.
650 0 ▼a Nonprofit organizations ▼x Finance.

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Sejong Academic Information Center/Social Science/ Call Number 658.15224 G812f Accession No. 151006977 Availability Available Due Date Make a Reservation Service B M

Contents information

Table of Contents


CONTENTS
Chapter 1 Developing Annual Gift Support by Raising Friends and Building Relationships = 1
 The Philanthropic Process = 5
 Philanthropic Practice = 6
 The Independent Sector and the Nature of Charitable Organizations = 8
 The Role of Fund Development = 10
 The Role of Annual Giving = 16
 What to Use in Making Annual Gifts = 16
Chapter 2 Asking for Money: Begin with Testing by Mail = 24
 Acquisition: The Everlasting Search = 25
 Finding Likely First-Time Donors = 33
 Testing, Testing, Testing = 37
 Letter Texts: Write Love Letters! = 43
Chapter 3 Direct Mail Acquisition: Constituency Building = 55
 Meeting Changing Needs = 58
 The "Case" for Annual Gift Support: Goals and Potential = 60
 Goal Setting for Annual Giving Solicitation = 63
 These Are Donors, Not Numbers = 65
 The Annual Fund-Master Schedule = 69
 Making and Following Plans: The Frequency of Appeals = 71
 Plan to Be Flexible = 73
 Where Pledges Fit in Annual Giving = 75
 Acquisition through Mail Appeals = 80
 Why Use the Mail? = 83
 Multiple Acquisition Methods = 85
 Multiple Mailings = 86
 When to Mail and How Often = 87
 Improved Results with Multimedia Appeals = 90
 Other Options for Acquisition Mailings = 91
Chapter 4 Donor Renewal: A Communications Art = 101
 Communications Opportunities = 103
 Involvement Opportunities = 113
 Methods of Donor Renewal, Revival, and Reward = 119
 Performance Analysis = 122
 Donor Relations = 128
Chapter 5 Membership and Membership Associations = 139
 Legal and Tax-Exempt Status = 140
 Membership Options = 142
 Basic Design = 145
 Annual Dues and Gifts = 147
 Benefits and Privileges = 148
 The Value of a Gift Membership = 150
 Management of Membership Associations = 158
 Annual Giving Opportunities for Members = 164
 Annual Membership Campaigns = 169
 Operating Costs for Membership Programs = 174
Chapter 6 Groups, Guilds, and Support Organizations = 184
 The Auxiliary = 188
 The Guild = 191
 Donor Clubs: The Benefits of Organizing Donors = 193
 Support Group Organizations = 200
 Management of Groups, Guilds, and Support Organizations = 207
Chapter 7 Activities, Benefits, and Special Events = 215
 Volunteer Development = 218
 Definitions and Differences = 231
 Activities = 232
 Benefits = 240
 Special Events = 255
 Management and Performance Measurement = 260
Chapter 8 The Volunteer-Led, Personal Solicitation Annual Giving Campaign = 271
 Developing Qualified Donors = 273
 Recruiting and Training Volunteer Solicitors = 275
 Campaign Leadership: The Key to Success = 285
 Management of the Annual Giving Campaign = 289
 Recognition and Reward = 295
Chapter 9 Other Ways to Raise Money Every Year = 304
 Advertising and Coupons = 306
 Commemorative and Tribute Giving = 309
 Commercial Sales, Cause-Related Marketing, and Affinity Cards = 311
 Door-to-Door and On-Street Solicitation = 314
 Federated Campaigns = 315
 Gambling and Games of Chance = 316
 Multimedia Options = 320
 Premiums = 321
 Telephone and Telemarketing Solicitation = 324
 Television and Telethon Solicitation = 327
 Various Other Annual Giving Ideas of Merit = 328
 Scams and Con Artist's Fraud and Abuse = 329
Chapter 10 Managing the Comprehensive Annual Giving Program = 335
 Balanced Participation: A Key to Success = 336
 Managing Annual Giving Programs = 342
 Board, CEO, and Employee Relations = 345
 Management of Changing Annual Priorities = 346
 Gift Reports = 346
 Budget Preparation and Management = 347
 Cost-Benefit Standards and Guidelines = 350
 Program Performance Measurement = 352
 Office Functions, Operating Procedures, and Computer Support = 353
 Training for All Staff Members = 356
 Financial Accounting and Reporting = 357
 Donor Relations = 357
 Issues and Challenges for the Future of Annual Giving = 359
Appendices = 373
 A Operating Rules and Procedures for a Support Group Organization = 373
 B Master Checklist for Activities, Benefits, and Speciai Events = 383
Notes = 390
Selected References = 399
Index = 403


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