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The company image : building your identity and influence in the marketplace

The company image : building your identity and influence in the marketplace

Material type
단행본
Personal Author
Selame, Elinor. Selame, Joe. Model, F. Peter.
Corporate Author
Selame Design (Firm).
Title Statement
The company image : building your identity and influence in the marketplace / Elinor Selame, Joe Selame (Selame Design); with the editorial collaboration of F. Peter Model.
Publication, Distribution, etc
New York :   Wiley,   c1988.  
Physical Medium
ix, 230 p. : ill. ; 26 cm.
ISBN
0471624241
Bibliography, Etc. Note
Includes bibliographical references and index.
Subject Added Entry-Topical Term
Corporate image. Industrial design coordination.
000 00894camuuu200265 a 4500
001 000000907895
005 19990105135055.0
008 871217s1988 nyua b 00110 eng
010 ▼a 87034924
020 ▼a 0471624241
040 ▼a DLC ▼c DLC ▼d 244002
049 0 ▼l 452075149
050 0 0 ▼a HD59.2 ▼b .S44 1988
082 0 0 ▼a 659.2/85 ▼2 19
090 ▼a 659.285 ▼b S464c
100 1 ▼a Selame, Elinor.
245 1 4 ▼a The company image : ▼b building your identity and influence in the marketplace / ▼c Elinor Selame, Joe Selame (Selame Design); with the editorial collaboration of F. Peter Model.
260 ▼a New York : ▼b Wiley, ▼c c1988.
300 ▼a ix, 230 p. : ▼b ill. ; ▼c 26 cm.
504 ▼a Includes bibliographical references and index.
650 0 ▼a Corporate image.
650 0 ▼a Industrial design coordination.
700 1 ▼a Selame, Joe.
700 1 ▼a Model, F. Peter.
710 2 ▼a Selame Design (Firm).

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Sejong Academic Information Center/Social Science/ Call Number 659.285 S464c Accession No. 452075149 Availability Available Due Date Make a Reservation Service C M

Contents information

Table of Contents


CONTENTS
1 The parameters of corporate identity = 1
2 The options for changing identity = 13
3 Questions every top-level manager will want to ask about identity = 29
4 The game of the name = 47
5 Ten basic rules for playing the game of names = 67
6 Symbolic logic: trademarks and logos = 91
7 Making corporate symbols sing and dance = 109
8 The product is the package, not the product = 133
9 Brand identity: industrial, institutional, consumer = 157
10 Design environment: where planning really pays off = 175
11 Identity and the retail environment within = 201
Index = 221


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