| 000 | 00894camuuu200265 a 4500 | |
| 001 | 000000907895 | |
| 005 | 19990105135055.0 | |
| 008 | 871217s1988 nyua b 00110 eng | |
| 010 | ▼a 87034924 | |
| 020 | ▼a 0471624241 | |
| 040 | ▼a DLC ▼c DLC ▼d 244002 | |
| 049 | 0 | ▼l 452075149 |
| 050 | 0 0 | ▼a HD59.2 ▼b .S44 1988 |
| 082 | 0 0 | ▼a 659.2/85 ▼2 19 |
| 090 | ▼a 659.285 ▼b S464c | |
| 100 | 1 | ▼a Selame, Elinor. |
| 245 | 1 4 | ▼a The company image : ▼b building your identity and influence in the marketplace / ▼c Elinor Selame, Joe Selame (Selame Design); with the editorial collaboration of F. Peter Model. |
| 260 | ▼a New York : ▼b Wiley, ▼c c1988. | |
| 300 | ▼a ix, 230 p. : ▼b ill. ; ▼c 26 cm. | |
| 504 | ▼a Includes bibliographical references and index. | |
| 650 | 0 | ▼a Corporate image. |
| 650 | 0 | ▼a Industrial design coordination. |
| 700 | 1 | ▼a Selame, Joe. |
| 700 | 1 | ▼a Model, F. Peter. |
| 710 | 2 | ▼a Selame Design (Firm). |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 세종학술정보원/사회과학실(4층)/ | 청구기호 659.285 S464c | 등록번호 452075149 | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
목차
CONTENTS 1 The parameters of corporate identity = 1 2 The options for changing identity = 13 3 Questions every top-level manager will want to ask about identity = 29 4 The game of the name = 47 5 Ten basic rules for playing the game of names = 67 6 Symbolic logic: trademarks and logos = 91 7 Making corporate symbols sing and dance = 109 8 The product is the package, not the product = 133 9 Brand identity: industrial, institutional, consumer = 157 10 Design environment: where planning really pays off = 175 11 Identity and the retail environment within = 201 Index = 221
