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Advertising and promotion management

Advertising and promotion management (Loan 2 times)

Material type
단행본
Personal Author
Rossiter, John R. Percy, Larry.
Title Statement
Advertising and promotion management / John R. Rossiter, Larry Percy.
Publication, Distribution, etc
New York :   McGraw-Hill,   1987.  
Physical Medium
xix, 647 p. : ill. ; 25 cm.
Series Statement
McGraw-Hill series in marketing.
ISBN
0070539073
Bibliography, Etc. Note
Includes bibliographies and indexes.
Subject Added Entry-Topical Term
Advertising. Sales promotion.
000 00742camuuu200253 a 4500
001 000000907847
005 19981216135710.0
008 861031s1987 nyua b 00110 eng
010 ▼a 86027381
020 ▼a 0070539073
040 ▼a DLC ▼c DLC ▼d 244002
049 0 ▼l 452044509
050 0 0 ▼a HF5821 ▼b .R65 1987
082 0 0 ▼a 659.1 ▼2 19
090 ▼a 659.1 ▼b R835a
100 1 ▼a Rossiter, John R.
245 1 0 ▼a Advertising and promotion management / ▼c John R. Rossiter, Larry Percy.
260 ▼a New York : ▼b McGraw-Hill, ▼c 1987.
300 ▼a xix, 647 p. : ▼b ill. ; ▼c 25 cm.
440 0 ▼a McGraw-Hill series in marketing.
504 ▼a Includes bibliographies and indexes.
650 0 ▼a Advertising.
650 0 ▼a Sales promotion.
700 1 ▼a Percy, Larry.

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Sejong Academic Information Center/Social Science/ Call Number 659.1 R835a Accession No. 452044509 Availability Available Due Date Make a Reservation Service B M

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