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Creative advertising : theory and practice 2nd ed

Creative advertising : theory and practice 2nd ed

자료유형
단행본
개인저자
Moriarty, Sandra E. (Sandra Ernst)
서명 / 저자사항
Creative advertising : theory and practice / Sandra E. Moriarty.
판사항
2nd ed.
발행사항
Englewood Cliffs, N.J. :   Prentice-Hall,   c1991.  
형태사항
viii, 438 p. : ill. ; 29 cm.
ISBN
0131899112
서지주기
Includes bibliographical references and index.
일반주제명
Advertising.
000 00702camuuu200229 a 4500
001 000000907845
005 19981223111516.0
008 891206s1991 njua b 00110 eng
010 ▼a 89071107
020 ▼a 0131899112
040 ▼a DLC ▼c DLC ▼d DLC ▼d 244002
049 0 ▼l 452077253
050 0 0 ▼a HF5821 ▼b .M62 1991
082 0 0 ▼a 659.1 ▼2 20
090 ▼a 659.1 ▼b M854c2
100 1 ▼a Moriarty, Sandra E. ▼q (Sandra Ernst)
245 1 0 ▼a Creative advertising : ▼b theory and practice / ▼c Sandra E. Moriarty.
250 ▼a 2nd ed.
260 ▼a Englewood Cliffs, N.J. : ▼b Prentice-Hall, ▼c c1991.
300 ▼a viii, 438 p. : ▼b ill. ; ▼c 29 cm.
504 ▼a Includes bibliographical references and index.
650 0 ▼a Advertising.

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