CONTENTS
PART Ⅰ FUNDAMENTALS OF BUSINESS COMMUNICATION
Chapter 1 Communicating in an Organization = 3
Chapter 2 The Communication Process = 35
PART Ⅱ WRITING BASICS
Chapter 3 Planning Business Documents = 71
Chapter 4 Organizing, Composing, and Designing Business Documents = 103
Chapter 5 Revising and Editing Business Documents = 135
PART Ⅲ ORGANIZATIONAL LERRERS AND MEMOS
Chapter 6 Writung Direct Requests = 173
Chapter 7 Writing Good-News, Goodwill, and Informative Messages = 203
Chapter 8 Writing Bad-News and Negative Messages = 235
Chapter 9 Writing Persuasive Messages = 265
PART Ⅳ REPORT AND PROPOSAL WRIYING
Chapter 10 Planning and Researching Business Reports and Proposals = 299
Chapter 11 Using Visual Aids in Business Reports and Proposals = 337
Chapter 12 Oranizing and Writing Short and Long Reports = 369
Chapter 13 Organizing and Writing Short and Long Proposals = 405
PART Ⅴ FORMS OF ORAL COMMUNICATION
Chapter 14 Delivering Speeches and Oral Presentations = 445
Chapter 15 Communicating at Formal Meetings, by Telephone, and during Informal Conversations = 485
PART Ⅵ EMPLOYMENT COMMUNICATION
Chapter 16 Targeting Your Career : Writing R \mathope\limits sum \mathope\limits s and Cover Letters = 519
Chapter 17 Effective Employment Interviewing = 555
PART Ⅶ COMMUNICATION CHALLENGES
Chapter 18 Communicating in a Global Marketplace = 595
Chapter 19 The Challenge of Diversity = 631
Chapter 20 Mastering Communication Technology = 667
APPENDICES
Appendix Ⅰ Preparing Business Documents = A-1
Appendix Ⅱ Basic of Grammar and Usage = A-16
Appendix Ⅲ Resources for Business Communicators = A-30
