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(류형태의) 광고 표류기

(류형태의) 광고 표류기 (Loan 5 times)

Material type
단행본
Personal Author
류형태
Title Statement
(류형태의) 광고 표류기 = Cast away sketchs of advertisement / 류형태 지음.
Publication, Distribution, etc
서울 :   에이팀커뮤니케이션 ,   2003.  
Physical Medium
261 p. ; 23 cm.
ISBN
899546321X
000 00583namccc200205 k 4500
001 000000876424
005 20100806071434
007 ta
008 040213s2003 ulk 000a kor
020 ▼a 899546321X ▼g 93300 : ▼c \8000
035 ▼a KRIC09142602
040 ▼a 211046 ▼c 211046 ▼d 211009
049 1 ▼l 111278692 ▼l 111278693
082 0 4 ▼a 659.1 ▼2 21
090 ▼a 659.1 ▼b 2003v
100 1 ▼a 류형태
245 2 0 ▼a (류형태의) 광고 표류기 = ▼x Cast away sketchs of advertisement / ▼d 류형태 지음.
260 ▼a 서울 : ▼b 에이팀커뮤니케이션 , ▼c 2003.
300 ▼a 261 p. ; ▼c 23 cm.

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Monographs(4F)/ Call Number 659.1 2003v Accession No. 111278693 Availability Available Due Date Make a Reservation Service B M
No. 2 Location Centennial Digital Library/Stacks(Preservation)/ Call Number 659.1 2003v Accession No. 111278692 Availability Available Due Date Make a Reservation Service B M
No. 3 Location Sejong Academic Information Center/Social Science/ Call Number 659.1 2003v Accession No. 151157563 Availability Available Due Date Make a Reservation Service M
No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Monographs(4F)/ Call Number 659.1 2003v Accession No. 111278693 Availability Available Due Date Make a Reservation Service B M
No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Centennial Digital Library/Stacks(Preservation)/ Call Number 659.1 2003v Accession No. 111278692 Availability Available Due Date Make a Reservation Service B M
No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Sejong Academic Information Center/Social Science/ Call Number 659.1 2003v Accession No. 151157563 Availability Available Due Date Make a Reservation Service M

Contents information

Author Introduction

류형태(지은이)

지은 책으로는《후/여자의 새로운 가치》《광고 표류기》《고양이 블루스》 등이 있습니다.

Information Provided By: : Aladin

Table of Contents


목차
시작하는 글 = 4
표류 = 9
카오스의 광고인 = 16
귀가 세 개 달렸던 사람들 = 60
두 카피라이터 = 69
메모 = 84
두려움 = 92
크리에이터의 변명 = 102
감각 = 114
창고 = 132
허위 기억 = 153
소비자 진화론 = 161
유도탄과 각설이 = 180
타협의 테이블 위에서 = 190
하루 = 196
점 = 216
PT = 224
오리엔테이션 = 244
성공한 캠페인에 보내는 찬사 = 256


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