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Building strong brands

Building strong brands (Loan 15 times)

Material type
단행본
Personal Author
Aaker, David A.
Title Statement
Building strong brands / David A. Aaker.
Publication, Distribution, etc
New York :   Free Press,   c1996.  
Physical Medium
ix, 380 p. : ill. ; 25 cm.
ISBN
002900151X
Content Notes
What is a strong brand? -- The Kodak story -- The Saturn story -- The brand identity system -- Organizational associations -- The Body Shop story -- Brand personality -- The Harley-Davidson story -- Identity implementation -- Brand strategies over time -- The General Electric story -- The Smirnoff story -- Managing brand systems -- Leveraging the brand -- The Healthy Choice story -- The Kingsford Charcoal story -- Measuring brand equity across products markets -- Organizaing for brand building.
Bibliography, Etc. Note
Includes bibliographical references (p. ) and index.
Subject Added Entry-Topical Term
Brand name products -- Management. Brand name products -- Valuation -- Management. Intangible property -- Valuation -- Management.
000 01707camuu2200313 a 4500
001 000000875355
005 20040325141022
008 950503s1996 nyua b 001 0 eng
010 ▼a 95009238
020 ▼a 002900151X
040 ▼a DLC ▼c DLC ▼d MLX ▼d UKM ▼d 211009
049 ▼a KUBA ▼l 111281733 ▼l 111281734
050 0 0 ▼a HD69.B7 ▼b A216 1996
082 0 0 ▼a 658.8/27 ▼2 21
090 ▼a 658.827 ▼b A111b
100 1 ▼a Aaker, David A.
245 1 0 ▼a Building strong brands / ▼c David A. Aaker.
260 ▼a New York : ▼b Free Press, ▼c c1996.
300 ▼a ix, 380 p. : ▼b ill. ; ▼c 25 cm.
504 ▼a Includes bibliographical references (p. ) and index.
505 0 ▼a What is a strong brand? -- The Kodak story -- The Saturn story -- The brand identity system -- Organizational associations -- The Body Shop story -- Brand personality -- The Harley-Davidson story -- Identity implementation -- Brand strategies over time -- The General Electric story -- The Smirnoff story -- Managing brand systems -- Leveraging the brand -- The Healthy Choice story -- The Kingsford Charcoal story -- Measuring brand equity across products markets -- Organizaing for brand building.
580 ▼a Also available in the following translation: Korean: 데이비드 아커의 브랜드 경영
650 0 ▼a Brand name products ▼x Management.
650 0 ▼a Brand name products ▼x Valuation ▼x Management.
650 0 ▼a Intangible property ▼x Valuation ▼x Management.
767 1 ▼t 데이비드 아커의 브랜드 경영 ▼w (211009)822499

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Education Reserves6/ Call Number 658.827 A111b Accession No. 111281733 Availability Available Due Date Make a Reservation Service B M
No. 2 Location Main Library/Education Reserves6/ Call Number 658.827 A111b Accession No. 111281734 Availability Available Due Date Make a Reservation Service B M

Contents information

Book Introduction

Advises corportations on the functions of brands, offers strategies for marketing them, and presents success stories from the marketplace


Information Provided By: : Aladin

Author Introduction

데이비드 아커(지은이)

브랜드 자산 관리, 전략 수립 및 경영에 관한 세계적인 권위자다. MIT 대학교를 졸업한 뒤 스탠퍼드 대학교에서 석사 및 박사 학위를 받았다. 마케팅 및 브랜드 이론과 전략을 학문적으로 체계화시키고 발전시킨 공로를 인정받아 폴 컨버스 상과 비제이 마하잔 상 등을 수상했다. 현재 미국 캘리포니아 주립대학교 하스 경영대학원의 명예 교수, 프로핏 브랜드 전략의 부회장으로 활동하고 있다. 지은 책으로 <브랜드 자산의 전략적 관리>, <데이비드 아커의 브랜드 경영>, <브랜드 리더십> 등이 있다.

Information Provided By: : Aladin

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