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Advertising : concepts and strategies

Advertising : concepts and strategies

Material type
단행본
Personal Author
Gilson, Christopher C. Berkman, Harold W.
Title Statement
Advertising : concepts and strategies / [by] Christopher Gilson, Harold W. Berkman.
Publication, Distribution, etc
New York :   Random House,   [1980].  
Physical Medium
xxx, 610 p. : ill. ; 26 cm.
ISBN
0394322657
General Note
Includes index  
Bibliography, Etc. Note
Incldues bibliogrpahy
Subject Added Entry-Topical Term
Advertising Marketing
000 00743namuu2200241 a 4500
001 000000868153
005 20040329112248
008 040119s1980 nyua 001 0 eng d
020 ▼a 0394322657
040 ▼a 211009 ▼c 211009 ▼d 211009
049 1 ▼l 111272149
082 0 4 ▼a 659.11 ▼2 21
090 ▼a 659.11 ▼b G489a
100 1 ▼a Gilson, Christopher C.
245 1 0 ▼a Advertising : ▼b concepts and strategies / ▼c [by] Christopher Gilson, Harold W. Berkman.
260 ▼a New York : ▼b Random House, ▼c [1980].
300 ▼a xxx, 610 p. : ▼b ill. ; ▼c 26 cm.
500 ▼a Includes index
504 ▼a Incldues bibliogrpahy
650 0 ▼a Advertising
650 0 ▼a Marketing
700 1 ▼a Berkman, Harold W.

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Centennial Digital Library/Stacks(Preservation)/ Call Number 659.11 G489a Accession No. 111272149 Availability Available Due Date Make a Reservation Service B M
No. 2 Location Sejong Academic Information Center/Social Science/ Call Number 659.11 G489a Accession No. 452031371 Availability Available Due Date Make a Reservation Service B M
No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Centennial Digital Library/Stacks(Preservation)/ Call Number 659.11 G489a Accession No. 111272149 Availability Available Due Date Make a Reservation Service B M
No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Sejong Academic Information Center/Social Science/ Call Number 659.11 G489a Accession No. 452031371 Availability Available Due Date Make a Reservation Service B M

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