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Risk-free advertising : how to come close to it

Risk-free advertising : how to come close to it

Material type
단행본
Personal Author
Wademan, Victor, 1939-
Title Statement
Risk-free advertising how to come close to it / [by] Victor Wademan.
Publication, Distribution, etc
New York :   John Wiley & Sons,   [1977].  
Physical Medium
xii, 145 p. : ill. ; 23 cm.
Series Statement
Wiley series on marketing management
ISBN
0471027146
General Note
Includes index  
"A Wiley-Interscience publication."  
Subject Added Entry-Topical Term
Advertising Advertising -- Management
000 00850namuu2200253 a 4500
001 000000868088
005 20040211150421
008 040119s1977 nyua 001 0 eng d
020 ▼a 0471027146
040 ▼a 211009 ▼c 211009 ▼d 211009
049 1 ▼l 111029718 ▼l 111029719 ▼l 111029720
082 0 4 ▼a 659.1 ▼2 21
090 ▼a 659.1 ▼b W121r
100 1 ▼a Wademan, Victor, ▼d 1939-
245 1 0 ▼a Risk-free advertising ▼b how to come close to it / ▼c [by] Victor Wademan.
260 ▼a New York : ▼b John Wiley & Sons, ▼c [1977].
300 ▼a xii, 145 p. : ▼b ill. ; ▼c 23 cm.
440 0 ▼a Wiley series on marketing management
500 ▼a Includes index
500 ▼a "A Wiley-Interscience publication."
650 0 ▼a Advertising
650 0 ▼a Advertising ▼x Management
740 0 2 ▼a How to come close to it

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Centennial Digital Library/Stacks(Preservation)/ Call Number 659.1 W121r Accession No. 111029718 Availability Available Due Date Make a Reservation Service B M
No. 2 Location Centennial Digital Library/Stacks(Preservation)/ Call Number 659.1 W121r Accession No. 111029719 Availability Available Due Date Make a Reservation Service B M
No. 3 Location Centennial Digital Library/Stacks(Preservation)/ Call Number 659.1 W121r Accession No. 111029720 Availability Available Due Date Make a Reservation Service B M

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