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Marketing communications : a behavioral approach to men, messages, and media

Marketing communications : a behavioral approach to men, messages, and media

Material type
단행본
Personal Author
Crane, Edgar
Title Statement
Marketing communications a behavioral approach to men, messages, and media / [by] Edger Crane.
Publication, Distribution, etc
New York :   John Wiley & Sons,   [1965].  
Physical Medium
xii, 569 p. ; 23 cm.
Series Statement
The wiley marketing series
General Note
Includes index  
Subject Added Entry-Topical Term
Decision-making in marketing Advertising
000 00773namuu2200229 a 4500
001 000000864512
005 20040210151332
008 040106s1965 nyu 001 0 eng d
040 ▼a 211009 ▼c 211009 ▼d 211009
049 1 ▼l 111272116
082 0 0 ▼a 659.1019 ▼2 21
090 ▼a 659.1019 ▼b C891m
100 1 ▼a Crane, Edgar
245 1 0 ▼a Marketing communications ▼b a behavioral approach to men, messages, and media / ▼c [by] Edger Crane.
260 ▼a New York : ▼b John Wiley & Sons, ▼c [1965].
300 ▼a xii, 569 p. ; ▼c 23 cm.
440 4 ▼a The wiley marketing series
500 ▼a Includes index
650 0 ▼a Decision-making in marketing
650 0 ▼a Advertising
740 2 2 ▼a A behavioral approach to men, messages, and media

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Centennial Digital Library/Stacks(Preservation)/ Call Number 659.1019 C891m Accession No. 111272116 Availability Available Due Date Make a Reservation Service B M

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