| 000 | 01557namuu2200313 a 4500 | |
| 001 | 000000863663 | |
| 005 | 20040210110743 | |
| 008 | 040105s1968 mau 000 0 eng d | |
| 040 | ▼a 211009 ▼c 211009 ▼d 211009 | |
| 049 | 1 | ▼l 111272464 |
| 082 | 0 4 | ▼a 659.1019 ▼2 21 |
| 090 | ▼a 659.1019 ▼b B344a | |
| 100 | 1 | ▼a Bauer, Raymond Augustine, ▼d 1916- |
| 245 | 1 0 | ▼a Advertising in America: ▼b the consumer view / ▼c [by] Raymond A. Bauer and Stephen A. Greyser, in collaboration with Donald L. Kanter and William M. Weilbacher, with the assistance of Alice E. Courtney and Christopher Gale. |
| 260 | ▼a Boston : ▼b Division of Research : ▼b Graduate School of Business Administration : ▼b Harvard University, ▼c [1968]. | |
| 300 | ▼a xxvi, 473 p. ; ▼c 21 cm. | |
| 500 | ▼a "A report and interpretation of the American Association of Advertising Agencies' study on the consumer judgment of advertising." | |
| 504 | ▼a includes appendix | |
| 650 | 0 | ▼a Advertising ▼x Psychological aspects. |
| 650 | 0 | ▼a Consumers ▼z United States. |
| 700 | 1 | ▼a Greyser, Stephen A., ▼e joint author. |
| 700 | 1 | ▼a Kanter, Donald L. ▼q (Donald Lucky) , ▼d 1925- ▼e collaboration |
| 700 | 1 | ▼a Weilbacher, William M. ▼e collaboration |
| 700 | 1 | ▼a Courtney, Alice E. ▼e assistance |
| 700 | 1 | ▼a Gale, Christopher ▼e assistance |
| 710 | 2 | ▼a American Association of Advertising Agencies. |
| 710 | 2 | ▼a Harvard University. ▼b Graduate School of Business Administration. ▼b Division of Research. |
| 740 | 4 2 | ▼a The consumer view |
Holdings Information
| No. | Location | Call Number | Accession No. | Availability | Due Date | Make a Reservation | Service |
|---|---|---|---|---|---|---|---|
| No. 1 | Location Centennial Digital Library/Stacks(Preservation)/ | Call Number 659.1019 B344a | Accession No. 111272464 | Availability Available | Due Date | Make a Reservation | Service |
