| 000 | 01231camuu2200277 a 4500 | |
| 001 | 000000854691 | |
| 005 | 20031210113252 | |
| 008 | 960516s1997 caua b 001 0 eng | |
| 010 | ▼a 96025184 | |
| 020 | ▼a 0803972458 (alk. paper) | |
| 020 | ▼a 0803972466 (pbk. : alk. paper) | |
| 040 | ▼a DLC ▼c DLC ▼d C#P ▼d UKM ▼d CUM ▼d 211009 | |
| 049 | 1 | ▼l 111272868 |
| 050 | 0 0 | ▼a HF5822 ▼b .M415 1997 |
| 082 | 0 0 | ▼a 659.1/042 ▼2 21 |
| 090 | ▼a 659.1042 ▼b M583v | |
| 100 | 1 | ▼a Messaris, Paul. |
| 245 | 1 0 | ▼a Visual persuasion: ▼b the role of images in advertising / ▼c Paul Messaris. |
| 260 | ▼a Thousand Oaks, Calif. : ▼b Sage Publications , ▼c c1997. | |
| 300 | ▼a xxii, 297 p. : ▼b ill. ; ▼c 24 cm. | |
| 504 | ▼a Includes bibliographical references (p. 275-288) and index. | |
| 505 | 0 | ▼a A theory of images in advertising. Image as simulated reality. Pictures and reality -- Visual form and style -- Can pictures bridge cultures? Image as evidence. Visual truth, visual lies. Image as implied selling proposition. Editing and montage -- Showing the unspoken -- Epilogue : ethics of visual persuasion. |
| 650 | 0 | ▼a Advertising ▼x Psychological aspects. |
| 650 | 0 | ▼a Visual communication. |
| 650 | 0 | ▼a Commercial art. |
Holdings Information
| No. | Location | Call Number | Accession No. | Availability | Due Date | Make a Reservation | Service |
|---|---|---|---|---|---|---|---|
| No. 1 | Location Main Library/Western Books/ | Call Number 659.1042 M583v | Accession No. 111272868 | Availability Available | Due Date | Make a Reservation | Service |
Contents information
Author Introduction
폴 메사리스(지은이)
펜실베이니아 대학교의 아넨버그 커뮤니케이션 대학에서 커뮤니케이션학을 가르치고 있는 조교수이다. 그는 영화와 광고에서의 시각적 조작에 대한 보는 이의 인식과 텔레비전에 대한 부모와 아이 간의 대화에 대해 연구했으며, 16mm 영화 제작을 가르치기도 했다.
Table of Contents
CONTENTS Acknowledgments = ⅳ Introduction A Theory of Images in Advertising = ⅴ PART 1 IMAGE AS SIMULATED REALITY 1. Pictures and Reality = 3 2. Visual Form and Style = 53 3. Can Pictures Bridge Cultures? = 90 PART 2 IMAGE AS EVIDENCE 4. Visual Truth, Visual Lies = 129 PART 3 IMAGE AS IMPLIED SELLING PROPOSITION 5. Editing and Montage = 163 6. Showing The Unspoken = 219 Epilogue Ethics of Visual Persuasion = 265 References = 275 Index = 289 About the Author = 297
