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Persuasion: theory research 2nd ed

Persuasion: theory research 2nd ed (19회 대출)

자료유형
단행본
개인저자
O'Keefe, Daniel J. , 1950-.
서명 / 저자사항
Persuasion: theory research / Daniel J. O'Keefe.
판사항
2nd ed.
발행사항
Thousand Oaks, CA :   Sage Publications ,   c2002.  
형태사항
xvi, 365 p. ; 24 cm.
ISBN
0761922008 0761925392 (pbk.)
내용주기
Persuasion, attitudes, and actions -- Functional approaches to attitude -- Belief-based models of attitude -- Cognitive dissonance theory -- Theories of behavioral intention -- Elaboration likelihood model -- The study of persuasive effects -- Source factors -- Message factors -- Receiver and context factors.
서지주기
Includes bibliographical references (p. p265-338) and index.
일반주제명
Persuasion (Psychology)
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001 000000854690
005 20031210112838
008 010821s2002 cau b 001 0 eng
010 ▼a 1005182
020 ▼a 0761922008
020 ▼a 0761925392 (pbk.)
040 ▼a DLC ▼c DLC ▼d C#P ▼d UKM ▼d 211009
049 1 ▼l 111272866
050 0 0 ▼a BF637.P4 ▼b O54 2002
082 0 0 ▼a 153.8/52 ▼2 21
090 ▼a 153.852 ▼b O41p2
100 1 ▼a O'Keefe, Daniel J. , ▼d 1950-.
245 1 0 ▼a Persuasion: ▼b theory research / ▼c Daniel J. O'Keefe.
250 ▼a 2nd ed.
260 ▼a Thousand Oaks, CA : ▼b Sage Publications , ▼c c2002.
300 ▼a xvi, 365 p. ; ▼c 24 cm.
504 ▼a Includes bibliographical references (p. p265-338) and index.
505 0 ▼a Persuasion, attitudes, and actions -- Functional approaches to attitude -- Belief-based models of attitude -- Cognitive dissonance theory -- Theories of behavioral intention -- Elaboration likelihood model -- The study of persuasive effects -- Source factors -- Message factors -- Receiver and context factors.
650 0 ▼a Persuasion (Psychology)

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/서고6층/ 청구기호 153.852 O41p2 등록번호 111272866 도서상태 대출가능 반납예정일 예약 서비스 B M

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