HOME > Detail View

Detail View

L'argumentation publicitaire : rhétorique de l'éloge et de la persuasion

L'argumentation publicitaire : rhétorique de l'éloge et de la persuasion (Loan 2 times)

Material type
단행본
Personal Author
Adam, Jean-Michel. Bonhomme, Marc.
Title Statement
L'argumentation publicitaire : rhétorique de l'éloge et de la persuasion / Jean-Michel Adam, Marc Bonhomme.
Publication, Distribution, etc
[Paris] :   Nathan,   c1997.  
Physical Medium
238 p. : ill. ; 21 cm.
Series Statement
Fac. Linguistique
ISBN
2091912905
Bibliography, Etc. Note
Includes bibliographical references (p. [221]-225) and indexes.
Subject Added Entry-Topical Term
Persuasion (Rhetoric). Advertising --Language. Discourse analysis. Semiotics. Iconicity (Linguistics).
000 00000cam u2200205 a 4500
001 000000827695
005 20161129153738
008 970801s1997 fr a b 001 0 fre
010 ▼a 99496512
020 ▼a 2091912905
040 ▼a DLC ▼c DLC ▼d 211009
049 ▼a KUBA ▼l 111246672
050 0 0 ▼a P301.5.P47 ▼b A3 1997
082 0 0 ▼a 808 ▼2 21
084 ▼2 DDCK
090 ▼a 808 ▼b A194a
100 1 ▼a Adam, Jean-Michel.
245 1 2 ▼a L'argumentation publicitaire : ▼b rhétorique de l'éloge et de la persuasion / ▼c Jean-Michel Adam, Marc Bonhomme.
260 ▼a [Paris] : ▼b Nathan, ▼c c1997.
300 ▼a 238 p. : ▼b ill. ; ▼c 21 cm.
490 1 ▼a Fac. Linguistique
490 1 ▼a Nathan universite
504 ▼a Includes bibliographical references (p. [221]-225) and indexes.
580 ▼a Also available in the following translation: Korean: 광고논증 : 찬사와 설득의 수사학
650 0 ▼a Persuasion (Rhetoric).
650 0 ▼a Advertising ▼x Language.
650 0 ▼a Discourse analysis.
650 0 ▼a Semiotics.
650 0 ▼a Iconicity (Linguistics).
700 1 ▼a Bonhomme, Marc.
767 1 ▼t 광고논증 : 찬사와 설득의 수사학 ▼w (211009)755597
830 0 ▼a Fac. ▼p Linguistique.
830 0 ▼a Nathan universite.

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 808 A194a Accession No. 111246672 Availability Available Due Date Make a Reservation Service B M

New Arrivals Books in Related Fields

Cixous, Hélène (2022)
Hickson, Timothy (2022)
Morrison, Toni (2022)