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The unwritten rules of copywriting : a guide to better press, poster, TV, radio and Web site advertising

The unwritten rules of copywriting : a guide to better press, poster, TV, radio and Web site advertising

자료유형
단행본
개인저자
Gettins, Dominic.
서명 / 저자사항
The unwritten rules of copywriting : a guide to better press, poster, TV, radio and Web site advertising / Dominic Gettins.
발행사항
London :   Kogan Page,   2000.  
형태사항
x, 166 p. : ill. ; 24 cm.
ISBN
0749431415
일반주기
Includes bibliographical references and index.  
일반주제명
Advertising copy.
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008 020708s2000 enka 001 0 eng d
020 ▼a 0749431415
035 ▼a KRIC08258006
040 ▼a 222001 ▼c 222001 ▼d 211009
049 1 ▼l 111248737
082 0 4 ▼a 659.132 ▼2 21
090 ▼a 659.132 ▼b G394u
100 1 ▼a Gettins, Dominic.
245 1 4 ▼a The unwritten rules of copywriting : ▼b a guide to better press, poster, TV, radio and Web site advertising / ▼c Dominic Gettins.
260 ▼a London : ▼b Kogan Page, ▼c 2000.
300 ▼a x, 166 p. : ▼b ill. ; ▼c 24 cm.
500 ▼a Includes bibliographical references and index.
650 0 ▼a Advertising copy.

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