The unwritten rules of copywriting : a guide to better press, poster, TV, radio and Web site advertising
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| 100 | 1 | ▼a Gettins, Dominic. |
| 245 | 1 4 | ▼a The unwritten rules of copywriting : ▼b a guide to better press, poster, TV, radio and Web site advertising / ▼c Dominic Gettins. |
| 260 | ▼a London : ▼b Kogan Page, ▼c 2000. | |
| 300 | ▼a x, 166 p. : ▼b ill. ; ▼c 24 cm. | |
| 500 | ▼a Includes bibliographical references and index. | |
| 650 | 0 | ▼a Advertising copy. |