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Scanlon, Jennifer 1958-

The gender and consumer culture reader / edited by Jennifer Scanlon.

New York :   New York University Press ,   c2000.  

x, 397 p. ; : ill. ; 26 cm.

0814781322 (pbk. : alk. paper) 0814781314 (alk. paper)

Jewish women and the making of an American home / Andrew Heinze -- "A new era of shopping": the promotion of women's pleasure in London's West End, 1909-1914 / Erika D. Rappaport -- Lots of friends at the YMCA: rooming houses, cafeterias, and other gay social centers / George Chauncey -- Do-it-yourself: constructing, repairing, and maintaining domestic masculinity / Steven M. Gelber -- Archival material: Playboy's penthouse apartment -- Reduced to images: American Indians in nineteenth-century advertising / Jeffrey Steele -- Soft-soaping empire: commodity racism and imperial advertising / Anne McClintock -- Lesbian chic: experimentation and repression in the 1920s / Lillian Faderman -- Consumerism and the construction of Black female identity in twentieth-century America / Robert E. Weems, Jr. -- Listening to khakis: what America's most popular pants tell us about the way guys think / Malcolm Gladwell -- Archival material: Paramount pictures and Linit advertisements -- Advertising women: the J. Walter Thompson company women's editorial department / Jennifer Scanlon -- In spite of women: Esquire magazine and the construction of the male consumer / Kenon Breazeale -- From town center to shopping center: the reconfiguration of community marketplaces in postwar America / Lizabeth Cohen -- Narcissism as liberation / Susan J. Douglas -- "Young t'ing is the name of the game": sexual dynamics in a Caribbean romantic fiction series / Jane Bryce -- Archival material: New Yorker and Fortune cartoons -- Shoplifting ladies / Elaine S. Abelson -- "Charity girls" and city pleasures: historical notes on working-class sexuality, 1880-1920 / Kathy Peiss -- The zoot-suit and style warfare / Stuart Cosgrove -- Face the nation: race, nationalisms, and identities in Jamaican beauty pageants / Natasha B. Barnes -- Commodity lesbianism / Danae Clark -- Archival material: Nobody makes a pass at me by Harold Rome and Among the things that use to be by Willie M. Coleman

Includes bibliographical references.

Women consumers -- United States -- History. Consumers -- United States -- History. Consumption (Economics) -- United States -- History.