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A Japanese advertising agency : an anthropology of media and markets

A Japanese advertising agency : an anthropology of media and markets

Material type
단행본
Personal Author
Moeran, Brian.
Title Statement
A Japanese advertising agency : an anthropology of media and markets / Brian Moeran.
Publication, Distribution, etc
Honolulu :   University of Hawai'i Press,   c1996.  
Physical Medium
xi, 322 p., [16] p. of plates : ill. ; 23 cm.
Series Statement
ConsumAsiaN book series
ISBN
0824818725 (cloth : alk. paper) 0824818733 (pbk. : alk. paper)
General Note
"First published in the United Kingdom by Curzon Press"...T.p. verso.  
Bibliography, Etc. Note
Includes bibliographical references (p. 306-314) and index.
Subject Added Entry-Topical Term
Advertising agencies -- Japan. Advertising -- Japan. Mass media -- Japan -- Marketing.
000 01128camuu2200313 a 4500
001 000000805574
005 20030227141510
008 971206s1996 hiuaf b 001 0 eng
010 ▼a 96020701
020 ▼a 0824818725 (cloth : alk. paper)
020 ▼a 0824818733 (pbk. : alk. paper)
035 ▼a KRIC01218659
040 ▼a 211032 ▼c 211032 ▼d 211009
043 ▼a a-ja---
049 1 ▼l 111236423
050 0 0 ▼a HF6182.J3 ▼b M64 1996
082 0 0 ▼a 659.1/0952 ▼2 21
090 ▼a 659.10952 ▼b M694j
100 1 ▼a Moeran, Brian.
245 1 2 ▼a A Japanese advertising agency : ▼b an anthropology of media and markets / ▼c Brian Moeran.
260 ▼a Honolulu : ▼b University of Hawai'i Press, ▼c c1996.
300 ▼a xi, 322 p., [16] p. of plates : ▼b ill. ; ▼c 23 cm.
440 0 ▼a ConsumAsiaN book series
500 ▼a "First published in the United Kingdom by Curzon Press"...T.p. verso.
504 ▼a Includes bibliographical references (p. 306-314) and index.
650 0 ▼a Advertising agencies ▼z Japan.
650 0 ▼a Advertising ▼z Japan.
650 0 ▼a Mass media ▼z Japan ▼x Marketing.

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 659.10952 M694j Accession No. 111236423 Availability Available Due Date Make a Reservation Service B M

Contents information

Table of Contents


CONTENTS
List of figures, tables and plates = ⅷ
Preface = ⅹ
Introduction = 1
1 Account Services = 39
2 Presentations = 71
3 Marketing = 99
4 Creative = 133
5 Media Buying : Newspapers = 169
6 Magazines = 200
7 Television = 233
Conclusion = 276
Appendix = 298
References = 306
Index = 314


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