| 000 | 01128camuu2200313 a 4500 | |
| 001 | 000000805574 | |
| 005 | 20030227141510 | |
| 008 | 971206s1996 hiuaf b 001 0 eng | |
| 010 | ▼a 96020701 | |
| 020 | ▼a 0824818725 (cloth : alk. paper) | |
| 020 | ▼a 0824818733 (pbk. : alk. paper) | |
| 035 | ▼a KRIC01218659 | |
| 040 | ▼a 211032 ▼c 211032 ▼d 211009 | |
| 043 | ▼a a-ja--- | |
| 049 | 1 | ▼l 111236423 |
| 050 | 0 0 | ▼a HF6182.J3 ▼b M64 1996 |
| 082 | 0 0 | ▼a 659.1/0952 ▼2 21 |
| 090 | ▼a 659.10952 ▼b M694j | |
| 100 | 1 | ▼a Moeran, Brian. |
| 245 | 1 2 | ▼a A Japanese advertising agency : ▼b an anthropology of media and markets / ▼c Brian Moeran. |
| 260 | ▼a Honolulu : ▼b University of Hawai'i Press, ▼c c1996. | |
| 300 | ▼a xi, 322 p., [16] p. of plates : ▼b ill. ; ▼c 23 cm. | |
| 440 | 0 | ▼a ConsumAsiaN book series |
| 500 | ▼a "First published in the United Kingdom by Curzon Press"...T.p. verso. | |
| 504 | ▼a Includes bibliographical references (p. 306-314) and index. | |
| 650 | 0 | ▼a Advertising agencies ▼z Japan. |
| 650 | 0 | ▼a Advertising ▼z Japan. |
| 650 | 0 | ▼a Mass media ▼z Japan ▼x Marketing. |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/서고7층/ | 청구기호 659.10952 M694j | 등록번호 111236423 | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
목차
CONTENTS List of figures, tables and plates = ⅷ Preface = ⅹ Introduction = 1 1 Account Services = 39 2 Presentations = 71 3 Marketing = 99 4 Creative = 133 5 Media Buying : Newspapers = 169 6 Magazines = 200 7 Television = 233 Conclusion = 276 Appendix = 298 References = 306 Index = 314
