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Baker, James Calvin 1935- Ryans, John K. Howard, Donald G.

International business classics / [edited by] James C. Baker, John K. Ryans, Jr., Donald G. Howard.

Lexington, Mass. :   Lexington Books ,   c1988.  

xii, 576 p. : ill. ; 24 cm.

0669174157 (alk. paper) 0669149314 (pbk. : alk. paper)

A conceptual approach to international business / Franklin R. Root -- Multinationals : vitality and vulnerability / Vern Terpstra -- Managing the multinationals : seven forces for change / Kenneth Simmonds -- Storm over the multinationals : problems and prospects / Raymond Vernon -- The future of the miltinational enterprise / John H. Dunning -- The concept of culture / Maneck S. Wadia -- The silent language in overseas business / Edward T. Hall -- Pitfalls in advertising overseas / David A. Ricks, Jeffrey S. Arpan, and Marilyn Y. Fu -- Cultural analysis in overseas operations / James A. Lee -- A conceptual scheme of the interaction of the multinational firm and nationalism / John Fayerweather -- Public policy and the multinational corperation / Franklin R. Root -- Multinational corporations, transnational interests, and national sovereignty / Jack N. Behraman -- Foreign investment and economic development : conflict and negotiation / Jos? de la Torre -- Multinational corporations and the communist nations / Barry M. Richman -- Assessing political risk overseas / Stephen J. Kobrin -- Organizing a worldwide business / Gilbert H. Clee Wilbur M. Sachtjen -- The assignment of American executives abroad : systematic, haphazard, or chaotic? / James C. Baker John M. Ivancevich -- Strategic management of human resources in the multinational enterprise / Rosalie L. Tung -- Evaluation and control of overseas operations / John J. Mauriel -- Can you standardize multinational marketing? / Robert D. Buzzell -- Multinational product planning : strategic alternatives / Warren J. Keegan -- The challenge of the underdeveloped national market / Richard D. Robinson -- Is it too soon to put a tiger in every tank? / John K. Rynans, Jr. -- The globalization of markets / Theodore Levitt -- Multinational challenges for managerial accountants / Frederick D.S. Choi -- Capital budgeting for the multinational corporation / Alan C. Shapiro -- Capital budgeting and the multinational corporation / Arthur Stonehill Leonard Nathanson -- Innovation in the international financial markets / Gunter Dufey and Ian H. Giddy -- Accounting in the arena of world politics : crosscurrents of international standard-setting activities / Lane A. Daley Gerhard G. Mueller -- The tortuous evolution of the multinational corporation / Howard V. Perlmutter -- Long-range planning in multinational firms / Hans Schollhammer -- International portfolio analysis and strategy : the challenge of the 1980s / Yoram Wind Susan Douglas -- Four winning strategies for the international corporation / John Fayerweather -- Global strategic planning : a model and recent developments / William A. Dymsza.

Includes bibliographies.

International business enterprises. International business enterprises -- Management.