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How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them

How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them (2회 대출)

자료유형
단행본
개인저자
Aitchison, Jim.
서명 / 저자사항
How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them / Jim Aitchison.
발행사항
Singapore :   Wiley Sons (Asia),   2002.  
형태사항
xviii, 411 p. : ill., ports. ; 26 cm.
ISBN
0470820551
일반주기
Includes index.  
일반주제명
Advertising -- Asia. Advertising -- Pacific Area. Communication in marketing -- Asia. Communication in marketing -- Pacific Area. Advertising campaigns. Brand name products -- Management.
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001 000000799849
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008 020718s2002 si ac 001 0 eng d
020 ▼a 0470820551
040 ▼a HUA ▼c HUA ▼d 211009
049 1 ▼l 111229892
082 0 0 ▼a 659.1/095 ▼2 21
090 ▼a 659.1095 ▼b A311h
100 1 ▼a Aitchison, Jim.
245 1 0 ▼a How Asia advertises : ▼b the most successful campaigns in Asia-Pacific and the marketing strategies behind them / ▼c Jim Aitchison.
260 ▼a Singapore : ▼b Wiley Sons (Asia), ▼c 2002.
300 ▼a xviii, 411 p. : ▼b ill., ports. ; ▼c 26 cm.
500 ▼a Includes index.
650 0 ▼a Advertising ▼z Asia.
650 0 ▼a Advertising ▼z Pacific Area.
650 0 ▼a Communication in marketing ▼z Asia.
650 0 ▼a Communication in marketing ▼z Pacific Area.
650 0 ▼a Advertising campaigns.
650 0 ▼a Brand name products ▼x Management.

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/서고7층/ 청구기호 659.1095 A311h 등록번호 111229892 도서상태 대출가능 반납예정일 예약 서비스 B M

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