How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them
| 000 | 00934namuu2200265 a 4500 | |
| 001 | 000000799849 | |
| 005 | 20030408152959 | |
| 008 | 020718s2002 si ac 001 0 eng d | |
| 020 | ▼a 0470820551 | |
| 040 | ▼a HUA ▼c HUA ▼d 211009 | |
| 049 | 1 | ▼l 111229892 |
| 082 | 0 0 | ▼a 659.1/095 ▼2 21 |
| 090 | ▼a 659.1095 ▼b A311h | |
| 100 | 1 | ▼a Aitchison, Jim. |
| 245 | 1 0 | ▼a How Asia advertises : ▼b the most successful campaigns in Asia-Pacific and the marketing strategies behind them / ▼c Jim Aitchison. |
| 260 | ▼a Singapore : ▼b Wiley Sons (Asia), ▼c 2002. | |
| 300 | ▼a xviii, 411 p. : ▼b ill., ports. ; ▼c 26 cm. | |
| 500 | ▼a Includes index. | |
| 650 | 0 | ▼a Advertising ▼z Asia. |
| 650 | 0 | ▼a Advertising ▼z Pacific Area. |
| 650 | 0 | ▼a Communication in marketing ▼z Asia. |
| 650 | 0 | ▼a Communication in marketing ▼z Pacific Area. |
| 650 | 0 | ▼a Advertising campaigns. |
| 650 | 0 | ▼a Brand name products ▼x Management. |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/서고7층/ | 청구기호 659.1095 A311h | 등록번호 111229892 | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |