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Essentials of CRM: a guide to customer relationship management

Essentials of CRM: a guide to customer relationship management (18회 대출)

자료유형
단행본
개인저자
Bergeron, Bryan P.
서명 / 저자사항
Essentials of CRM: a guide to customer relationship management / Bryan Bergeron.
발행사항
New York :   Wiley ,   c2002.  
형태사항
xiii, 220 p. : ill. ; 23 cm.
총서사항
Essentials series
ISBN
0471206032 (pbk. : alk. paper)
내용주기
Overview -- The customer -- The corporation -- Technology -- eCRM -- Evaluating solutions -- Economics of CRM -- Getting there.
서지주기
Includes bibliographical references and index.
일반주제명
Customer relations -- Management.
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245 1 0 ▼a Essentials of CRM: ▼b a guide to customer relationship management / ▼c Bryan Bergeron.
260 ▼a New York : ▼b Wiley , ▼c c2002.
300 ▼a xiii, 220 p. : ▼b ill. ; ▼c 23 cm.
440 0 ▼a Essentials series
504 ▼a Includes bibliographical references and index.
505 0 ▼a Overview -- The customer -- The corporation -- Technology -- eCRM -- Evaluating solutions -- Economics of CRM -- Getting there.
650 0 ▼a Customer relations ▼x Management.

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/교육보존A/교육보존6 청구기호 658.812 B496e 등록번호 111229360 도서상태 대출가능 반납예정일 예약 서비스 B M
No. 2 소장처 세종학술정보원/사회과학실/ 청구기호 658.812 B496e 등록번호 151124863 도서상태 대출가능 반납예정일 예약 서비스 B M
No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/교육보존A/교육보존6 청구기호 658.812 B496e 등록번호 111229360 도서상태 대출가능 반납예정일 예약 서비스 B M
No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 세종학술정보원/사회과학실/ 청구기호 658.812 B496e 등록번호 151124863 도서상태 대출가능 반납예정일 예약 서비스 B M

컨텐츠정보

책소개

ESSENTIALS OF CRM

Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in CRM.

"Once again, Bryan Bergeron proves that he is ahead of the curve when it comes to understanding the value of customer relationships. This remarkable book is geared not only toward corporate executives with mega-investments in CRM, but can also be successfully applied to the street corner vendor. His articulate and sensitive style brings this highly involved subject matter to a level we can all understand."
-Michael Cusack, author of Online Customer Care: Strategies for Call Center Excellence

"Managing relationships with customers has become a critical organizational competency. Bergeron has done a superb job of presenting the breadth, complexity, and nature of CRM. This book provides a fabulous and actionable grounding in CRM for organizational leadership."
-John Glaser, PhD, Vice President and CIO, Partners Healthcare System

The Wiley Essentials Series-because the business world is always changing...and so should you.


정보제공 : Aladin

목차

Overview.

The Customer.

The Corporation.

Technology.

eCRM.

Evaluating Solutions.

Economics of CRM.

Getting There.

Further Reading.

Glossary.

Index.


정보제공 : Aladin

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