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Persuasion in society

Persuasion in society (Loan 1 times)

Material type
단행본
Personal Author
Simons, Herbert W. , 1935-. Morreale, Joanne 1956- Gronbeck, Bruce E.
Title Statement
Persuasion in society / Herbert W. Simons with Joanne Morreale and Bruce Gronbeck.
Publication, Distribution, etc
Thousand Oaks, Calif. :   Sage Publications ,   c2001.  
Physical Medium
xxvi, 414 p. : ill. ; 24 cm.
ISBN
0761919074 (cloth : alk. paper) 0761919082 (pbk. : alk. paper)
Content Notes
Understanding persuasion. The study of persuasion. The psychology of persuasion : basic principles. Persuasion broadly considered -- The co-active approach. Co-active persuasion. Resources of communication. Framing and reframing -- Cognitive shorthands. Reasoning and evidence -- Contexts for persuasion. Going public. Planning campaigns. Staging political campaigns. Analyzing product advertising. Talking through differences. Leading social movements. More about ethics.
Bibliography, Etc. Note
Includes bibliographical references and index.
Subject Added Entry-Topical Term
Persuasion (Psychology) -- Social aspects. Persuasion (Rhetoric)
000 01473camuu22003014a 4500
001 000000799317
005 20030116105746
008 001130s2001 caua b 001 0 eng
010 ▼a 00012754
020 ▼a 0761919074 (cloth : alk. paper)
020 ▼a 0761919082 (pbk. : alk. paper)
040 ▼a DLC ▼c DLC ▼d C#P ▼d UKM ▼d 211009
042 ▼a pcc
049 1 ▼l 111229306
050 0 0 ▼a HM1196 ▼b .S56 2001
082 0 0 ▼a 303.3/42 ▼2 21
090 ▼a 303.342 ▼b S611p
100 1 ▼a Simons, Herbert W. , ▼d 1935-.
245 1 0 ▼a Persuasion in society / ▼c Herbert W. Simons with Joanne Morreale and Bruce Gronbeck.
260 ▼a Thousand Oaks, Calif. : ▼b Sage Publications , ▼c c2001.
300 ▼a xxvi, 414 p. : ▼b ill. ; ▼c 24 cm.
504 ▼a Includes bibliographical references and index.
505 0 ▼a Understanding persuasion. The study of persuasion. The psychology of persuasion : basic principles. Persuasion broadly considered -- The co-active approach. Co-active persuasion. Resources of communication. Framing and reframing -- Cognitive shorthands. Reasoning and evidence -- Contexts for persuasion. Going public. Planning campaigns. Staging political campaigns. Analyzing product advertising. Talking through differences. Leading social movements. More about ethics.
650 0 ▼a Persuasion (Psychology) ▼x Social aspects.
650 0 ▼a Persuasion (Rhetoric)
700 1 ▼a Morreale, Joanne ▼d 1956-
700 1 ▼a Gronbeck, Bruce E.

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 303.342 S611p Accession No. 111229306 Availability Available Due Date Make a Reservation Service B M

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