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Handbook of public relations

Handbook of public relations (14회 대출)

자료유형
단행본
개인저자
Heath, Robert L. (Robert Lawrence) , 1941- Vasquez, Gabriel (Gabriel M.)
서명 / 저자사항
Handbook of public relations / Robert L. Heath, editor ; Gabriel Vasquez, contributing editor.
발행사항
Thousand Oaks, Calif. :   Sage Publications ,   c2001.  
형태사항
xiv, 802 p. : ill. ; 26 cm.
ISBN
076191286X (cloth : alk. paper) 1412909546 9781412909549
내용주기
Shifting foundations : public relations as relationship building / Robert L. Heath -- Two-way symmetrical public relations / James E. Grunig -- A rhetorical enactment rationale for public relations / Robert L. Heath -- Public relations and community / Kenneth Starck, Dean Kruckeberg -- Cultural topoi / Greg Leichty, Ede Warner -- Updating public relations / David McKie -- In search of a metatheory for public relations / Roy Leeper -- Interpersonal communication and public relations / W. Timothy Coombs -- Public relations field dynamics / Jeffrey K. Springston, Joann Keyton -- Bringing publics into public relations / Shirley Leitch, David Neilson -- Research perspectives on "the public" / Gabriel M. Vasquez, Maureen Taylor -- Public relations and crisis communication / Matthew W. Seeger, Timothy L. Sellnow, Robert R. Ulmer -- Public relations as contested terrain / George Cheney, Lars Thoger Christensen -- The dynamics of change in public relations practice / Robert L. Heath -- The mystery of public relations / Fritz Cropp, J. David Pincus -- Defining the relationship between public relations and marketing / James G. Hutton -- Extending strategic planning to communication tactics / Laurie J. Wilson -- Public relations and the question of professionalism / Magda Pieczka, Jacquie L'Etang -- How feminist theory advanced the practice of public relations / Elizabeth L. Toth -- Public relations law / Michael G. Parkinson, Daradirek Ekachai, Laurel Traynowicz Hetherington -- Integrating planning and evaluation / Tom Watson -- Media effects research for public relations practitioners / Beth Olson -- Stewardship / Kathleen S. Kelly -- Activism / Michael F. Smith, Denise P. Ferguson -- Public relations and conflict resolution / Kenneth D. Plowman, William G. Briggs, Yi-Hui Huang -- Public relations and the ecology of organizational change / James L. Everett -- The centrality of organizational legitimacy to public relations practice / Maribeth S. Metzler -- Issues management : the paradox of the 40-year U.S. tobacco wars / Cornelius B. Pratt -- Using the collapse model of corporate image for campaign message design / Mary Anne Moffitt -- The workplace, undergraduate education, and career preparation / Gayle M. Pohl, Dee Vandeventer -- Accreditation / Bonita Dostal Neff -- Case studies and their use in public relations / John J. Pauly, Liese L. Hutchison -- Public relations and social responsibility / Emma L. Daugherty -- Public relations ethics / Kenneth D. Day, Qingwen Dong, Clark Robins -- Ethics in public relations / Patricia A. Curtin, Lois A. Boynton -- Public relations between universality and particularity / Tanni Haas -- The measurement of ethics / Kathie A. Leeper -- Learning best practices from experience and research / Robert L. Heath -- A new order for public relations / H.R. Hutchins -- Best practices in the public relations agency business / Catherine L. Hinrichsen -- Strategic media planning / Kirk Hallahan -- Improving corporate and organizational communications / Dean Kazoleas, Alan Wright -- Crisis communication / Kathleen Fearn-Banks -- Anticipatory model of crisis management / Bolanle A. Olaniran, David E. Williams -- Corporate apologia / Keith Michael Hearit -- Race and reputation / Gail F. Baker -- Relationships within communities / Laurie J. Wilson -- Managing community relationships to maximize mutual benefit / John A. Ledingham, Stephen D. Bruning --
서지주기
Includes bibliographical references (p. 691-769) and index.
일반주제명
Public relations.
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010 ▼a 00008736
020 ▼a 076191286X (cloth : alk. paper)
020 ▼a 1412909546
020 ▼a 9781412909549
040 ▼a DLC ▼c DLC ▼d UKM ▼d GGN ▼d 211009
049 1 ▼l 111229157
050 0 0 ▼a HD59 ▼b .H267 2001
082 0 0 ▼a 659.2 ▼2 21
090 ▼a 659.2 ▼b H2361
245 0 0 ▼a Handbook of public relations / ▼c Robert L. Heath, editor ; Gabriel Vasquez, contributing editor.
246 3 0 ▼a Public relations
260 ▼a Thousand Oaks, Calif. : ▼b Sage Publications , ▼c c2001.
300 ▼a xiv, 802 p. : ▼b ill. ; ▼c 26 cm.
504 ▼a Includes bibliographical references (p. 691-769) and index.
505 2 ▼a Shifting foundations : public relations as relationship building / Robert L. Heath -- Two-way symmetrical public relations / James E. Grunig -- A rhetorical enactment rationale for public relations / Robert L. Heath -- Public relations and community / Kenneth Starck, Dean Kruckeberg -- Cultural topoi / Greg Leichty, Ede Warner -- Updating public relations / David McKie -- In search of a metatheory for public relations / Roy Leeper -- Interpersonal communication and public relations / W. Timothy Coombs -- Public relations field dynamics / Jeffrey K. Springston, Joann Keyton -- Bringing publics into public relations / Shirley Leitch, David Neilson -- Research perspectives on "the public" / Gabriel M. Vasquez, Maureen Taylor -- Public relations and crisis communication / Matthew W. Seeger, Timothy L. Sellnow, Robert R. Ulmer -- Public relations as contested terrain / George Cheney, Lars Thoger Christensen -- The dynamics of change in public relations practice / Robert L. Heath -- The mystery of public relations / Fritz Cropp, J. David Pincus -- Defining the relationship between public relations and marketing / James G. Hutton -- Extending strategic planning to communication tactics / Laurie J. Wilson -- Public relations and the question of professionalism / Magda Pieczka, Jacquie L'Etang -- How feminist theory advanced the practice of public relations / Elizabeth L. Toth -- Public relations law / Michael G. Parkinson, Daradirek Ekachai, Laurel Traynowicz Hetherington -- Integrating planning and evaluation / Tom Watson -- Media effects research for public relations practitioners / Beth Olson -- Stewardship / Kathleen S. Kelly -- Activism / Michael F. Smith, Denise P. Ferguson -- Public relations and conflict resolution / Kenneth D. Plowman, William G. Briggs, Yi-Hui Huang -- Public relations and the ecology of organizational change / James L. Everett -- The centrality of organizational legitimacy to public relations practice / Maribeth S. Metzler -- Issues management : the paradox of the 40-year U.S. tobacco wars / Cornelius B. Pratt -- Using the collapse model of corporate image for campaign message design / Mary Anne Moffitt -- The workplace, undergraduate education, and career preparation / Gayle M. Pohl, Dee Vandeventer -- Accreditation / Bonita Dostal Neff -- Case studies and their use in public relations / John J. Pauly, Liese L. Hutchison -- Public relations and social responsibility / Emma L. Daugherty -- Public relations ethics / Kenneth D. Day, Qingwen Dong, Clark Robins -- Ethics in public relations / Patricia A. Curtin, Lois A. Boynton -- Public relations between universality and particularity / Tanni Haas -- The measurement of ethics / Kathie A. Leeper -- Learning best practices from experience and research / Robert L. Heath -- A new order for public relations / H.R. Hutchins -- Best practices in the public relations agency business / Catherine L. Hinrichsen -- Strategic media planning / Kirk Hallahan -- Improving corporate and organizational communications / Dean Kazoleas, Alan Wright -- Crisis communication / Kathleen Fearn-Banks -- Anticipatory model of crisis management / Bolanle A. Olaniran, David E. Williams -- Corporate apologia / Keith Michael Hearit -- Race and reputation / Gail F. Baker -- Relationships within communities / Laurie J. Wilson -- Managing community relationships to maximize mutual benefit / John A. Ledingham, Stephen D. Bruning --
650 0 ▼a Public relations.
700 1 ▼a Heath, Robert L. ▼q (Robert Lawrence) , ▼d 1941-
700 1 ▼a Vasquez, Gabriel ▼q (Gabriel M.)
945 ▼a KINS

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/서고7층/ 청구기호 659.2 H2361 등록번호 111229157 도서상태 대출가능 반납예정일 예약 서비스 B M
No. 2 소장처 중앙도서관/서고7층/ 청구기호 659.2 H2361 등록번호 111414436 도서상태 대출가능 반납예정일 예약 서비스 B M
No. 3 소장처 세종학술정보원/사회과학실/ 청구기호 659.2 H2362 등록번호 151107181 도서상태 대출가능 반납예정일 예약 서비스 M
No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/서고7층/ 청구기호 659.2 H2361 등록번호 111229157 도서상태 대출가능 반납예정일 예약 서비스 B M
No. 2 소장처 중앙도서관/서고7층/ 청구기호 659.2 H2361 등록번호 111414436 도서상태 대출가능 반납예정일 예약 서비스 B M
No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 세종학술정보원/사회과학실/ 청구기호 659.2 H2362 등록번호 151107181 도서상태 대출가능 반납예정일 예약 서비스 M

컨텐츠정보

목차


CONTENTS
Preface / Robert L. Heath = xiii
SECTION 1 Defining the Discipline : Shifting Foundations : Public Relations as Relationship Building / ROBERT L. HEATH = 1
 1. Two-Way Symmetrical Public Relations : Past, Present, and Future / James F. Grunig = 11
 2. A Rhetorical Enactment Rationale for Public Relations : The Good Organization Communicating Well / Robert L. Heath = 31
 3. Public Relations and Community : A Reconstructed Theory Revisited / Kenneth Starck ; Dean Kruckeberg = 51
 4. Cultural Topoi : Implications for Public Relations / Greg Leichty ; Ede Warner = 61
 5. Updating Public Relations : "New Science," Research Paradigms, and Uneven Developments / David McKie = 75
 6. In Search of a Metatheory for Public Relations : An Argument for Communitarianism / Roy Leeper = 93
 7. Interpersonal Communication and Public Relations / W Timothy Coombs = 105
 8. Public Relations Field Dynamics /Jeffrey K. Springston ; Joann Keyton = 115
 9. Bringing Publics Into Public Relations : New Theoretical Frameworks for Practice / Shirley Leitch ; David Neilson = 127
 10. Research Perspectives on "the Public" / Gabriel M. Vasquez ; Maureen Taylor = 139
 11. Public Relations and Crisis Communication : Organizing and Chaos / Matthew W. Seeger ; Timothy L. Sellnow ; Robert R. Ulmer = 155
 12. Public Relations as Contested Terrain : A Critical Response / George Cheney ; Lars ThΦger Christensen = 167
SECTION 2 Defining the Practice : The Dynamics of Change in Public Relations Practice / ROBERT L. HEATH = 183
 DYNAMICS OF CHANGE
  13. The Mystery Of Public Relations : Unraveling Its Past, Unmasking Its Future / Fritz Cropp ; J. David Pincus = 189
  14. Defining the Relationship Between Public Relations and Marketing : Public Relations' Most Important Challenge / James G. Hutton = 205
  15. Extending Strategic Planning to Communication Tactics / Laurie J. Wilson = 215
  16. Public Relations and the Question of Professionalism / Magda Pieczka ; Jacquie L'Etang = 223
  17. How Feminist Theory Advanced the Practice of Public Relations / Elizabeth L. Toth = 237
  18. Public Relations Law / Michael G. Parkinson ; Daradirek Ekachai ; Laurel Traynowicz Hetherington = 247
  19. Integrating Planning and Evaluation : Evaluating the Public Relations Practice and Public Relations Programs / Tom Watson = 259
  20. Media Effects Research for Public Relations Practitioners / Beth Olson = 269
  21. Stewardship : The Fifth Step in the Public Relations Process / Kathleen S. Kelly = 279
  22. Activism / Michael F. Smith ; Denise P Ferguson = 291
  23. Public Relations and Conflict Resolution / Kenneth D. Plowman ; William G. Briggs ; Yi-Hui Huang = 301
 ORGANIZATIONAL LEGITIMACY
  24. Public Relations and the Ecology of Organizational Change / James L. Everett = 311
  25. The Centrality of Organizational Legitimacy to Public Relations Practice / Maribeth S. Metzler = 321
  26. Issues Management : The Paradox of the 40-Year U.S. Tobacco Wars / Cornelius B. Pratt = 335
  27. Using the Collapse Model of Corporate Image for Campaign Message Design / Mary Anne Moffitt = 347
 EDUCATING PRACTITIONERS
  28. The Workplace, Undergraduate Education, and Career Preparation : The Public Relations Academic and Practitioner Views / Gayle M. Pohl ; Dee Vandeventer = 357
  29. Accreditation : Is There Access to the Process for All Public Relations Academic Programs - If Desired? / Bonita Dostal Neff = 369
  30. Case Studies and Their Use in Public Relations / John J. Pauly ; Liese L. Hutchison = 381
 PUBLIC RELATIONS ETHICS
  31. Public Relations and Social Responsibility / Emma L. Daugherty = 389
  32. Public Relations Ethics : An Overview and Discussion of Issues for the 21st Century / Kenneth D. Day ; Qingwen Dong ; Clark Robins = 403
  33. Ethics in Public Relations : Theory and Practice / Patricia A. Curtin ; Lois A. Boynton = 411
  34. Public Relations Between Universality and Particularity : Toward a Moral-Philosophical Conception of Public Relations Ethics / Tanni Haas = 423
  35. The Measurement of Ethics : Instruments Applicable to Public Relations / Kathie A. Leeper = 435
SECTION 3 In Search of Best Practices : Learning Best Practices From Experience and Research / ROBERT L. HEATH = 441
 BEST PRACTICES IN PLANNING AND ORGANIZATION
  36. A New Order for Public Relations : Goodbye Cost Center, Hello Profit Center / H. R. Hutchins = 445
  37. Best Practices in the Public Relations Agency Business / Catherine L. Hinrichsen = 451
  38. Strategic Media Planning : Toward an Integrated Public Relations Media Model / Kirk Hallahan = 461
  39. Improving Corporate and Organization Communications : A New Look at Developing and Implementing the Communication Audit / Dean Kazoleas ; Alan Wright = 471
 BEST PRACTICES IN CRISIS COMMUNICATION
  40. Crisis Communication : A Review of Some Best Practices / Kathleen Fearn-Banks = 479
  41. Anticipatory Model of Crisis Management : A Vigilant Response to Technological Crises / Bolanle A. Olaniran ; David F. Williams = 487
  42. Corporate Apologia : When an Organization Speaks in Defense of Itself / Keith Michael Hearit = 501
  43. Race and Reputation : Restoring Image Beyond the Crisis / Gail F Baker = 513
 BEST PRACTICES IN RELATIONSHIP BUILDING
  44. Relationships Within Communities : Public Relations for the New Century / Laurie J. Wilson = 521
  45. Managing Community Relationships to Maximize Mutual Benefit : Doing Well by Doing Good / John A. Ledingham ; Stephen D. Bruning = 527
 BEST PRACTICES IN EDUCATIONAL PUBLICRELATIONS
  46. Educational Public Relations / Julie Kay Henderson = 535
  47. Strength in Diversity : The Place of Public Relations in Higher Education Institutions / Barbara J. DeSanto ; R. Brooks Garner = 543
  48. Sports Information Directing : A Plea for Helping an Unknown Field / Nicholas C. Neupauer = 551
 BEST PRACTICES IN CONTEXT
  49. Political Power Through Public Relations / Lan Melton McKinnon ; John C. Tedesco ; Tracy Lauder = 557
  50. Labor and Public Relations : The Unwritten Roles / Tricia Hansen-Horn = 565
  51. Public Relations in the Health Care Industry / Laurel Traynowicz Hetherington ; Daradirek Ekachai ; Michael G. Parkinson = 571
SECTION 4 Public Relations in Cyberspace : The Frontier of New communication Technologies / ROBERT L. HEATH = 579
 52. Cyberspin : The Use of New Technologies in Public Relations / Edward J. Lordan = 583
 53. On-Line Research Techniques for the Public Relations Practitioner / Susanne Elizabeth Gaddis = 591
 54. Public Relations and New Media Technology : The Impact of the Internet / Jeffrey K. Springston = 603
 55. The Development of a Structuration Analysis of New Publics in an Electronic Environment / Zoraida R. Cozier ; Diane F. Witmer = 615
SECTION 5 Globalizing Public Relations : Globalization-The Frontier of Multinationalism and Cultural Diversity / ROBERT L. HEATH = 625
 56. International Public Relations : Opportunities and Challenges for the 21st Century / Maureen Taylor = 629
 57. Effective Public Relations in the Multinational Organization / Robert I. Wakefield = 639
 58. International Public Relations : A Focus on Pedagogy / Doug Newsom ; Judy VanSlyke Turk ; Dean Kruckeberg = 649
 59. New Zealand Perspectives on Public Relations / Judy Motion and Shirley Leitch = 659
 60. The Development of Public Relations in China, Russia, and the United States / Mark McElreath ; Ni Chen ; Lyudmila Azarova ; Valeria Shadrova = 665
 61. The Changing Shape of Public Relations in the European Union / David Miller ; Philip Schlesinger = 675
 62. Middle East Public Relations : A New Frontier in the United States / Ris$$\ddot e$$ Jane Samra = 685
References = 691
Index = 771
About the Contributors = 791


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