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More advertising worldwide

More advertising worldwide

Material type
단행본
Personal Author
Kloss, Ingomar 1953- Abdullah, I. (Iskandar)
Title Statement
More advertising worldwide / Ingomar Kloss, editor ; with contributions by I. Abdullah ... [et al.].
Publication, Distribution, etc
Berlin ;   New York :   Springer ,   c2002.  
Physical Medium
x, 344 p. : ill. ; 25 cm.
ISBN
3540429948 (hd.bd.)
General Note
This title is a follow-up of "Advertising worldwide" by the same editor.  
Content Notes
Multicultural Management Insights / Jurgen Rothlauf -- Advertising in Bulgaria / Brad Thompson -- Advertising in China / Advertising in Greece / Betty Tsakarestou -- Internet Advertising in Greece / George Frigkas -- Advertising in Hong Kong / Stella Lai Man So -- Advertising in Hungary / Tamas D. Szabo -- Advertising in Ireland / Tony Meenaghan -- Advertising in Latvia / Anda Batraga -- Advertising in Malaysia / Iskandar Abdullah -- Advertising in Singapore / May O. Lwin, Martin Lee -- Advertising in South Korea / Dae Ryun Chang -- Advertising in Spain / Cristina Etayo -- Advertising in Switzerland / Maurizio Vanetti, Ulrich Dimigen, Carlo Mondada -- Advertising in the United Kingdom / Paul O'Sullivan -- Case Study: Barclaycard International / Ron Boddy
Bibliography, Etc. Note
Includes bibliographical references.
Subject Added Entry-Topical Term
Advertising.
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001 000000798041
005 20030217162755
008 020628s2002 gw a b 000 0 eng d
010 ▼a 02283850
020 ▼a 3540429948 (hd.bd.)
040 ▼a OHX ▼c DLC ▼d OHX ▼d UMC ▼d 211009
042 ▼a lccopycat
049 1 ▼l 111229027 ▼v 2
050 0 0 ▼a HF5823 ▼b .M575 2002
082 0 4 ▼a 659.1 ▼2 21
090 ▼a 659.1 ▼b M835 ▼c 2
245 0 0 ▼a More advertising worldwide / ▼c Ingomar Kloss, editor ; with contributions by I. Abdullah ... [et al.].
260 ▼a Berlin ; ▼a New York : ▼b Springer , ▼c c2002.
300 ▼a x, 344 p. : ▼b ill. ; ▼c 25 cm.
500 ▼a This title is a follow-up of "Advertising worldwide" by the same editor.
504 ▼a Includes bibliographical references.
505 0 0 ▼t Multicultural Management Insights / ▼r Jurgen Rothlauf -- ▼t Advertising in Bulgaria / ▼r Brad Thompson -- ▼t Advertising in China / ▼r Advertising in Greece / ▼r Betty Tsakarestou -- ▼t Internet Advertising in Greece / ▼r George Frigkas -- ▼t Advertising in Hong Kong / ▼r Stella Lai Man So -- ▼t Advertising in Hungary / ▼r Tamas D. Szabo -- ▼t Advertising in Ireland / ▼r Tony Meenaghan -- ▼t Advertising in Latvia / ▼r Anda Batraga -- ▼t Advertising in Malaysia / ▼r Iskandar Abdullah -- ▼t Advertising in Singapore / ▼r May O. Lwin, Martin Lee -- ▼t Advertising in South Korea / ▼r Dae Ryun Chang -- ▼t Advertising in Spain / ▼r Cristina Etayo -- ▼t Advertising in Switzerland / ▼r Maurizio Vanetti, Ulrich Dimigen, Carlo Mondada -- ▼t Advertising in the United Kingdom / ▼r Paul O'Sullivan -- ▼t Case Study: Barclaycard International / ▼r Ron Boddy
650 0 ▼a Advertising.
700 1 ▼a Kloss, Ingomar ▼d 1953-
700 1 ▼a Abdullah, I. ▼q (Iskandar)
740 ▼a Advertising worldwide

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 659.1 M835 2 Accession No. 111229027 Availability Available Due Date Make a Reservation Service B M

Contents information

Table of Contents

Multicultural Management Insights.- Advertising in Bulgaria.- Advertising in China.- Advertising in Greece.- Internet Advertising in Greece.- Advertising in Hong Kong.- Advertising in Hungary.- Advertising in Ireland.- Advertising in Latvia.- Advertising in Malaysia.- Advertising in Singapore.- Advertising in South Korea.- Advertising in Spain.- Advertising in Switzerland.- Advertising in the United Kingdom.- Case Study: Barclaycard International.- The Authors.


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