| 000 | 01817camuu2200289 a 4500 | |
| 001 | 000000798041 | |
| 005 | 20030217162755 | |
| 008 | 020628s2002 gw a b 000 0 eng d | |
| 010 | ▼a 02283850 | |
| 020 | ▼a 3540429948 (hd.bd.) | |
| 040 | ▼a OHX ▼c DLC ▼d OHX ▼d UMC ▼d 211009 | |
| 042 | ▼a lccopycat | |
| 049 | 1 | ▼l 111229027 ▼v 2 |
| 050 | 0 0 | ▼a HF5823 ▼b .M575 2002 |
| 082 | 0 4 | ▼a 659.1 ▼2 21 |
| 090 | ▼a 659.1 ▼b M835 ▼c 2 | |
| 245 | 0 0 | ▼a More advertising worldwide / ▼c Ingomar Kloss, editor ; with contributions by I. Abdullah ... [et al.]. |
| 260 | ▼a Berlin ; ▼a New York : ▼b Springer , ▼c c2002. | |
| 300 | ▼a x, 344 p. : ▼b ill. ; ▼c 25 cm. | |
| 500 | ▼a This title is a follow-up of "Advertising worldwide" by the same editor. | |
| 504 | ▼a Includes bibliographical references. | |
| 505 | 0 0 | ▼t Multicultural Management Insights / ▼r Jurgen Rothlauf -- ▼t Advertising in Bulgaria / ▼r Brad Thompson -- ▼t Advertising in China / ▼r Advertising in Greece / ▼r Betty Tsakarestou -- ▼t Internet Advertising in Greece / ▼r George Frigkas -- ▼t Advertising in Hong Kong / ▼r Stella Lai Man So -- ▼t Advertising in Hungary / ▼r Tamas D. Szabo -- ▼t Advertising in Ireland / ▼r Tony Meenaghan -- ▼t Advertising in Latvia / ▼r Anda Batraga -- ▼t Advertising in Malaysia / ▼r Iskandar Abdullah -- ▼t Advertising in Singapore / ▼r May O. Lwin, Martin Lee -- ▼t Advertising in South Korea / ▼r Dae Ryun Chang -- ▼t Advertising in Spain / ▼r Cristina Etayo -- ▼t Advertising in Switzerland / ▼r Maurizio Vanetti, Ulrich Dimigen, Carlo Mondada -- ▼t Advertising in the United Kingdom / ▼r Paul O'Sullivan -- ▼t Case Study: Barclaycard International / ▼r Ron Boddy |
| 650 | 0 | ▼a Advertising. |
| 700 | 1 | ▼a Kloss, Ingomar ▼d 1953- |
| 700 | 1 | ▼a Abdullah, I. ▼q (Iskandar) |
| 740 | ▼a Advertising worldwide |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/서고7층/ | 청구기호 659.1 M835 2 | 등록번호 111229027 | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
목차
Multicultural Management Insights.- Advertising in Bulgaria.- Advertising in China.- Advertising in Greece.- Internet Advertising in Greece.- Advertising in Hong Kong.- Advertising in Hungary.- Advertising in Ireland.- Advertising in Latvia.- Advertising in Malaysia.- Advertising in Singapore.- Advertising in South Korea.- Advertising in Spain.- Advertising in Switzerland.- Advertising in the United Kingdom.- Case Study: Barclaycard International.- The Authors.
정보제공 :
