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The expressive organization: linking identity, reputation, and the corporate brand

The expressive organization: linking identity, reputation, and the corporate brand (8회 대출)

자료유형
단행본
개인저자
Schultz, Majken. Hatch, Mary Jo. Holten Larsen, Mogens.
서명 / 저자사항
The expressive organization: linking identity, reputation, and the corporate brand / edited by Majken Schultz, Mary Jo Hatch, and Mogens Holten Larsen.
발행사항
Oxford ;   New York :   Oxford University Press ,   2000.  
형태사항
xv, 292 p. : ill. ; 24 cm.
ISBN
0198297793 0198297785
내용주기
Scaling the tower of Babel: relational differences between identity, image, and culture in organizations / Mary Jo Hatch and Majken Schultz -- Organizational identity as moral philosophy: competitive implications for diversified corporations / Jay B. Barney and Alice C. Stewart -- How brands are taking over the corporation / Wally Olins -- Markets and meanings: re-imagining organizational life / Paul du Gay -- The road to transparency: reputation management at Royal Dutch/Shell / Charles J. Fombrun and Violina P. Rindova -- Distorted images and reputation repair / Janet M. Dukerich and Suzanne M. Carter -- Building and managing corporate brand equity / Kevin Lane Keller -- Building the unique organization value proposition / Simon Knox, Stan Maklan, and Keith E. Thompson -- Corporate communication orchestrated by a sustainable corporate story / Cees B.M. van Riel -- Planning and communicating using stories / Gordon G. Shaw -- Managing the corporate story / Mogens Holten Larsen -- Valuing expressive organizations: intellectual capital and the visualization of value creation / Jan Mouritsen -- The communication advantage: a constituency-focused approach to formulating and implementing strategy / Paul A. Argenti and Janis Forman -- Self-absorption and self-seduction in the corporate identity game / Lars Thger Christensen and George Cheney -- Identity lost or identity found? celebration and lamentation over the postmodern view of identity in social sciences and fiction / Barbara Czarniawska.
서지주기
Includes bibliographical references and index.
일반주제명
Corporate image. Corporations -- Public relations. Business communication. Brand name products -- Marketing. Corporate image. Brand name products. Organizational behavior.
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001 000000785833
005 20021010132939
008 000330s2000 enka b 001 0 eng
010 ▼a 00037459
020 ▼a 0198297793
020 ▼a 0198297785
040 ▼a DLC ▼c DLC ▼d UKM ▼d C#P ▼d VVC ▼d 211009
042 ▼a pcc
049 ▼l 111225991
050 0 0 ▼a HD59.2 ▼b .E93 2000
082 0 0 ▼a 659.2/85 ▼2 21
090 ▼a 659.285 ▼b E96
245 0 4 ▼a The expressive organization: ▼b linking identity, reputation, and the corporate brand / ▼c edited by Majken Schultz, Mary Jo Hatch, and Mogens Holten Larsen.
260 ▼a Oxford ; ▼a New York : ▼b Oxford University Press , ▼c 2000.
300 ▼a xv, 292 p. : ▼b ill. ; ▼c 24 cm.
504 ▼a Includes bibliographical references and index.
505 0 ▼a Scaling the tower of Babel: relational differences between identity, image, and culture in organizations / Mary Jo Hatch and Majken Schultz -- Organizational identity as moral philosophy: competitive implications for diversified corporations / Jay B. Barney and Alice C. Stewart -- How brands are taking over the corporation / Wally Olins -- Markets and meanings: re-imagining organizational life / Paul du Gay -- The road to transparency: reputation management at Royal Dutch/Shell / Charles J. Fombrun and Violina P. Rindova -- Distorted images and reputation repair / Janet M. Dukerich and Suzanne M. Carter -- Building and managing corporate brand equity / Kevin Lane Keller -- Building the unique organization value proposition / Simon Knox, Stan Maklan, and Keith E. Thompson -- Corporate communication orchestrated by a sustainable corporate story / Cees B.M. van Riel -- Planning and communicating using stories / Gordon G. Shaw -- Managing the corporate story / Mogens Holten Larsen -- Valuing expressive organizations: intellectual capital and the visualization of value creation / Jan Mouritsen -- The communication advantage: a constituency-focused approach to formulating and implementing strategy / Paul A. Argenti and Janis Forman -- Self-absorption and self-seduction in the corporate identity game / Lars Thger Christensen and George Cheney -- Identity lost or identity found? celebration and lamentation over the postmodern view of identity in social sciences and fiction / Barbara Czarniawska.
650 0 ▼a Corporate image.
650 0 ▼a Corporations ▼x Public relations.
650 0 ▼a Business communication.
650 0 ▼a Brand name products ▼x Marketing.
650 4 ▼a Corporate image.
650 4 ▼a Brand name products.
650 4 ▼a Organizational behavior.
700 1 ▼a Schultz, Majken.
700 1 ▼a Hatch, Mary Jo.
700 1 ▼a Holten Larsen, Mogens.

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/서고7층/ 청구기호 659.285 E96 등록번호 111225991 도서상태 대출가능 반납예정일 예약 서비스 B M

컨텐츠정보

저자소개

메리 조 해치(엮은이)

미국 버지니아 대학교(University of Virginia) 명예교수이며 덴마크 코펜하겐 경영대학원(Copenhagen Business School) 겸임교수이자 객원교수이다. 기업 브랜드 관리와 조직 정체성 분야에서 탁월한 식견을 지닌 세계적 전문가로《하버드 비즈니스 리뷰》(Harvard Business Review),《캘리포니아 매니지먼트 리뷰》(California Management Review),《유러피언 저널 오브 마케팅》(European Journal of Marketing),《저널 오브 브랜드 매니지먼트》(Journal of Brand Management),《휴먼 릴레이션스》(Human Relations),《아카데미 오브 매니지먼트 리뷰》(Academy of Management Review) 등 유력 학술지와 전문지에 다수의 논문을 발표했다. 주요 저서로는 《Organization Theory: Modern, Symbolic and Postmodern Perspectives》,《The Three Faces of Leadership: Manager, Artist, Priest》등이 있다.

마이켄 슐츠(엮은이)

코펜하겐 대학교 교수

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