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Imagining marketing : art, aesthetics, and the avant-garde

Imagining marketing : art, aesthetics, and the avant-garde (Loan 2 times)

Material type
단행본
Personal Author
Brown, Stephen , 1955- Patterson, Anthony.
Title Statement
Imagining marketing : art, aesthetics, and the avant-garde / edited by Stephen Brown and Anthony Patterson.
Publication, Distribution, etc
London ;   New York :   Routledge,   2000.  
Physical Medium
xvii, 302 p. : ill. ; 25 cm.
Series Statement
Routledge interpretative marketing research
ISBN
0415234867
General Note
Includes bibliographical references and index.  
Subject Added Entry-Topical Term
Arts -- Marketing. Creation (Literary, artistic, etc.)
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020 ▼a 0415234867
040 ▼a DLC ▼c DLC ▼d IXA ▼d C#P ▼d UKM ▼d 211009
042 ▼a pcc
049 1 ▼l 111197735
050 0 4 ▼a NX634 ▼b .I43 2000
082 0 0 ▼a 700/.68/8 ▼2 21
090 ▼a 700.688 ▼b I31
245 0 0 ▼a Imagining marketing : ▼b art, aesthetics, and the avant-garde / ▼c edited by Stephen Brown and Anthony Patterson.
260 ▼a London ; ▼a New York : ▼b Routledge, ▼c 2000.
300 ▼a xvii, 302 p. : ▼b ill. ; ▼c 25 cm.
490 1 ▼a Routledge interpretative marketing research
500 ▼a Includes bibliographical references and index.
650 0 ▼a Arts ▼x Marketing.
650 0 ▼a Creation (Literary, artistic, etc.)
700 1 ▼a Brown, Stephen , ▼d 1955-
700 1 ▼a Patterson, Anthony.
830 0 ▼a Routledge interpretive marketing research series.

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 700.688 I31 Accession No. 111197735 Availability Available Due Date Make a Reservation Service B M

Contents information

Author Introduction

Stephen Brown(엮은이)

<디지털 논리회로 설계>

Anthony Patterson(엮은이)

Information Provided By: : Aladin

Table of Contents


CONTENTS
List of contributors = ⅷ
Preface : Ceci n'est pas une pr e' face = xiv
INTRODUCTION = 1
  Image, Iago, A-go-go (poem) = 3
  1 Figments for sale : marketing, imagination and the artistic imperative / STEPHEN BROWN ; ANTHONY PATTERSON = 4
SECTION Ⅰ Art = 33
  Awakening One Day (Poem) / JOHN F. SHERRY, JR. = 35
  2 E' douard Manet, Calvin Klein and the strategic use of scandal / JONATHAN E. SCHROEDER = 36
  3 The endless enigma or the last self-portrait (or, what the marketer can learn from the artist) / IAN FILLIS = 52
  4 Marketers wake! A portrait of the artist as a marketing man / ANTHONY PATTERSON ; STEPHEN BROWN = 73
  5 Dealing with death : art, mortality and the market place / STEPHANIE O'DONOHOE ; DARACH TURLEY = 86
  6 'Trust no one' : science fiction and marketing's future/present / WARREN SMITH ; MATTHEW HIGGINS = 107
  7 The good, the bad and the jolly : taste, image and the symbolic resistance to the coca-colonisation of Denmark / SØREN ASKEGAARD ; FABIAN F. CSABA = 124
SECTION Ⅱ Aesthetics = 141
  New Shoes (poem) / SIMONE PETTIGREW = 143
  8 Presenting the past : on marketing's re-production orientation / STEPHEN BROWN ; ELIZABETH C. HIRSCHMAN ; PAULINE MACLARAN = 145
SECTION Ⅲ The avant-garde = 193
  The Spiral (poem) / JOEL WATSON = 195
  9 Tupperware, Tommy Moore, Teddy Bear and Tipper Gore - Pete, Jamie, Stew, Oyster and Morrie's High School Reunion : titillation and titivation in entelechic entitulation / MORRIS B. HOLBROOK = 196
  10 Going out in a blaze of glory : southern white trash retrospections on my personal relationship with Jesus, Hank Williams, Elvis Presley and a Pentecostal-Elvis-impersonating-professional-wrestling-snake-handling-minister-who-sang-Hank-Williams'-songs / CRAIG J. THOMPSON = 214
  11 Suburban soundtracks / HOPE J. SCHAU = 232
  12 Drove my Chevy to the levee / STEPHEN BROWN = 240
  13 A cultural biography of my Groucho glasses / RUSSELL W. BELK = 249
  14 Burning in the bush of ghosts / JOEL WATSON = 260
CONCLUSION = 277
  The Rime of the Ancient Marketer (poem) / DAVID PICKTON = 279
  15 Beyond the pleasure principle : the death instinct of pioneer studies in marketing / ROBERT GRAFTON SMALL = 281
INDEX = 291

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