| 000 | 00954camuu22002654a 4500 | |
| 001 | 000000774326 | |
| 005 | 20020711103828 | |
| 008 | 010212s2001 maua b 000 0 eng | |
| 010 | ▼a ?01020411 | |
| 020 | ▼a 0792373243 | |
| 040 | ▼a DLC ▼c DLC ▼d C#P ▼d UKM ▼d OHX ▼d 211009 | |
| 042 | ▼a pcc | |
| 049 | ▼l 111198305 | |
| 050 | 0 0 | ▼a HF5415 ▼b .G843 2001 |
| 082 | 0 0 | ▼a 658.8/34 ▼2 21 |
| 090 | ▼a 658.834 ▼b G948s | |
| 100 | 1 | ▼a Guido, Gianluigi. |
| 245 | 1 4 | ▼a The salience of marketing stimuli : ▼b an incongruity-salience hypothesis on consumer awareness / ▼c by Gianluigi Guido. |
| 260 | ▼a Boston : ▼b Kluwer Academic Publishers, ▼c c2001. | |
| 300 | ▼a xvii, 296 p. : ▼b ill. ; ▼c 24 cm. | |
| 504 | ▼a Includes bibliographical references (p. [245]-291). | |
| 650 | 0 | ▼a Marketing ▼x Econometric models. |
| 650 | 0 | ▼a Consumers' preferences ▼x Econometric models. |
| 650 | 0 | ▼a Consumer behavior ▼x Research ▼x Econometric models. |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/교육보존A/6 | 청구기호 658.834 G948s | 등록번호 111198305 | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
목차
List of Figures. List of Tables. Preface. 1. Introduction to the Concept of Salience. 2. Review of Perception-Based Definitions of Salience. 3. A Model of Incongruity-Salience. 4. Consumer Awareness of Print Advertisements. Index.
정보제공 :
