CONTENTS
Contributors = ⅸ
Preface and Dedication = xi
1 Introduction / Jonathan Baron ; Elke U. Weber = 1
2 Predicting Perceived Differences in Tradeoff Difficulty / Jane Beattie ; Sema Barlas 25
3 The Enhancement of Feature Salience in Dichotomous Choice Dilemmas / David A. Houston ; Deborah Sherrill-Mittleman ; Matthew Weeks = 65
4 The Impact of Emotional Tradeoff Difficulty on Decision Behavior / Mary Frances Luce ; John W. Payne ; James R. Bettman = 86
5 Impulse Buying in Ordinary and "Compulsive" Consumers / Helga Dittmar = 110
6 What We Do When Decisions Go Awry : Behavioral Consequences of Experienced Regret / Marcel Zeelenberg ; J. Jeffrey Inman ; Rik G. M. Pieters = 136
7 Decisions About Prenatal Screening / Rosemary Murray ; Jane Beattie = 156
8 Talk About Tradeoffs : Judgments of Relative Importance and Contingent Decision Behavior / William M. Goldstein ; Sema Barlas, ; Jane Beattie = 175
9 Private Values : Public Policy / Michael Jones-Lee ; Graham Loomes = 205
10 Measuring Value Tradeoffs : Problems and Some Solutions / Jonathan Baron = 231
11 Decisions with MuIltiple Stakeholders and Conflicting Objectives / Detlof von Winterfeldt = 259
12 Designing Websites to Empower Health Care Consumers / Mark D. Spranca = 300
13 Interpreting Conflicts Between Intuition and Formal Models / Deborah Frisch = 323
Index = 345
