HOME > Detail View

Detail View

마케팅 원리 = 제2판

마케팅 원리 = 제2판 (Loan 446 times)

Material type
단행본
Personal Author
박찬수
Title Statement
마케팅 원리 = Principles of marketing / 박찬수
판사항
제2판
Publication, Distribution, etc
서울 :   法文社,   2002  
Physical Medium
xviii, 553 p. : 삽화, 도표 ; 26 cm
Series Statement
경영학총서
ISBN
8918124333
General Note
색인수록  
000 00000nam c2200205 c 4500
001 000000754123
005 20191226165829
007 t
008 020201s2002 ulkad 001c kor
020 ▼a 8918124333 ▼g 93320
040 ▼a 211009 ▼c 211009 ▼d 211009
049 1 ▼l 121060073 ▼f 과학 ▼l 121060074 ▼f 과학 ▼l 121060075 ▼f 과학 ▼l 121060076 ▼f 과학 ▼l 121060077 ▼f 과학 ▼l 111278104 ▼l 111278105 ▼l 111278106 ▼l 111278107 ▼l 111278108 ▼l 111278109 ▼l 111278110 ▼l 111278111 ▼l 111278112 ▼l 111278113
082 0 4 ▼a 658.8 ▼2 23
085 ▼a 658.8 ▼2 DDCK
090 ▼a 658.8 ▼b 2002
100 1 ▼a 박찬수 ▼0 AUTH(211009)86960
245 1 0 ▼a 마케팅 원리 = ▼x Principles of marketing / ▼d 박찬수
250 ▼a 제2판
260 ▼a 서울 : ▼b 法文社, ▼c 2002
300 ▼a xviii, 553 p. : ▼b 삽화, 도표 ; ▼c 26 cm
440 0 0 ▼a 경영학총서
500 ▼a 색인수록

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Monographs(4F)/ Call Number 658.8 2002 Accession No. 111278106 Availability Available Due Date Make a Reservation Service B M
No. 2 Location Main Library/Monographs(4F)/ Call Number 658.8 2002 Accession No. 111278109 Availability In loan Due Date 2005-07-18 Make a Reservation Service M
No. 3 Location Science & Engineering Library/Sci-Info(Stacks1)/ Call Number 658.8 2002 Accession No. 121060075 Availability Missing Due Date Make a Reservation Service M
No. 4 Location Science & Engineering Library/Sci-Info(Stacks1)/ Call Number 658.8 2002 Accession No. 121060076 Availability Missing Due Date Make a Reservation Service M
No. 5 Location Science & Engineering Library/Stacks 4(Eastern Books)/ Call Number 658.8 2002 Accession No. 121060073 Availability Available Due Date Make a Reservation Service B M
No. 6 Location Science & Engineering Library/Stacks 4(Eastern Books)/ Call Number 658.8 2002 Accession No. 121060074 Availability Available Due Date Make a Reservation Service B M
No. 7 Location Science & Engineering Library/Stacks 4(Eastern Books)/ Call Number 658.8 2002 Accession No. 121060077 Availability Available Due Date Make a Reservation Service B M
No. 8 Location Centennial Digital Library/Stacks(Preservation4)/ Call Number 658.8 2002 Accession No. 111278104 Availability Available Due Date Make a Reservation Service B M
No. 9 Location Centennial Digital Library/Stacks(Preservation4)/ Call Number 658.8 2002 Accession No. 111278105 Availability Available Due Date Make a Reservation Service B M
No. 10 Location Centennial Digital Library/Stacks(Preservation4)/ Call Number 658.8 2002 Accession No. 111278107 Availability Available Due Date Make a Reservation Service B M
No. 11 Location Centennial Digital Library/Stacks(Preservation4)/ Call Number 658.8 2002 Accession No. 111278112 Availability Available Due Date Make a Reservation Service B M
No. 12 Location Centennial Digital Library/Stacks(Preservation4)/ Call Number 658.8 2002 Accession No. 111278113 Availability Available Due Date Make a Reservation Service B M
No. 13 Location Centennial Digital Library/Stacks(Preservation5)/ Call Number 658.8 2002 Accession No. 111278108 Availability Available Due Date Make a Reservation Service B M
No. 14 Location Centennial Digital Library/Stacks(Preservation5)/ Call Number 658.8 2002 Accession No. 111278110 Availability Available Due Date Make a Reservation Service B M
No. 15 Location Centennial Digital Library/Stacks(Preservation6)/ Call Number 658.8 2002 Accession No. 111278111 Availability Available Due Date Make a Reservation Service B M
No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Monographs(4F)/ Call Number 658.8 2002 Accession No. 111278106 Availability Available Due Date Make a Reservation Service B M
No. 2 Location Main Library/Monographs(4F)/ Call Number 658.8 2002 Accession No. 111278109 Availability In loan Due Date 2005-07-18 Make a Reservation Service M
No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Science & Engineering Library/Sci-Info(Stacks1)/ Call Number 658.8 2002 Accession No. 121060075 Availability Missing Due Date Make a Reservation Service M
No. 2 Location Science & Engineering Library/Sci-Info(Stacks1)/ Call Number 658.8 2002 Accession No. 121060076 Availability Missing Due Date Make a Reservation Service M
No. 3 Location Science & Engineering Library/Stacks 4(Eastern Books)/ Call Number 658.8 2002 Accession No. 121060073 Availability Available Due Date Make a Reservation Service B M
No. 4 Location Science & Engineering Library/Stacks 4(Eastern Books)/ Call Number 658.8 2002 Accession No. 121060074 Availability Available Due Date Make a Reservation Service B M
No. 5 Location Science & Engineering Library/Stacks 4(Eastern Books)/ Call Number 658.8 2002 Accession No. 121060077 Availability Available Due Date Make a Reservation Service B M
No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Centennial Digital Library/Stacks(Preservation4)/ Call Number 658.8 2002 Accession No. 111278104 Availability Available Due Date Make a Reservation Service B M
No. 2 Location Centennial Digital Library/Stacks(Preservation4)/ Call Number 658.8 2002 Accession No. 111278105 Availability Available Due Date Make a Reservation Service B M
No. 3 Location Centennial Digital Library/Stacks(Preservation4)/ Call Number 658.8 2002 Accession No. 111278107 Availability Available Due Date Make a Reservation Service B M
No. 4 Location Centennial Digital Library/Stacks(Preservation4)/ Call Number 658.8 2002 Accession No. 111278112 Availability Available Due Date Make a Reservation Service B M
No. 5 Location Centennial Digital Library/Stacks(Preservation4)/ Call Number 658.8 2002 Accession No. 111278113 Availability Available Due Date Make a Reservation Service B M
No. 6 Location Centennial Digital Library/Stacks(Preservation5)/ Call Number 658.8 2002 Accession No. 111278108 Availability Available Due Date Make a Reservation Service B M
No. 7 Location Centennial Digital Library/Stacks(Preservation5)/ Call Number 658.8 2002 Accession No. 111278110 Availability Available Due Date Make a Reservation Service B M
No. 8 Location Centennial Digital Library/Stacks(Preservation6)/ Call Number 658.8 2002 Accession No. 111278111 Availability Available Due Date Make a Reservation Service B M

Contents information

Table of Contents

1부 마케팅이란 무엇인가?
제1장 기업경영철학으로서의 마케팅:마케팅 컨셉트
제2장 기업활동으로서의 마케팅:마케팅 관리

2부 마케팅 계획 수립을 위한 기초
제3장 시장의 선택(1):매력도 분석
제4장 시장의 선택(2):경쟁우위 및 적합성 분석
제5장 고객에 대한 이해
제6장 시장세분화와 표적시장 선택

3부 마케팅믹스 관리
제7장 상품관리
제8장 가격관리
제9장 촉진관리(1):광고와 PR
제10장 촉진관리(2):판매촉진과 인적판매
제11장 유통관리

4부 마케팅 실행과 통제
제12장 마케팅 조직과 통제
제13장 마케팅 정보와 마케팅 조사
제14장 마케팅 윤리

New Arrivals Books in Related Fields

박정부 (2022)
박종우 (2022)
장은미 (2021)