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Public relations as relationship management: a relational approach to the study and practice of public relations

Public relations as relationship management: a relational approach to the study and practice of public relations (Loan 17 times)

Material type
단행본
Personal Author
Ledingham, John A. Bruning, Stepehn D.
Title Statement
Public relations as relationship management: a relational approach to the study and practice of public relations / edited by John A. Ledingham, Stephen D. Bruning.
Publication, Distribution, etc
Mahwah, N.J. :   L. Erlbaum ,   2000.  
Physical Medium
xvii, 255 p. : ill. ; 23 cm.
Series Statement
LEA's communication series
ISBN
0805830502 (alk. paper)
Content Notes
Introduction : Background and current trends in the study of relationship management / John A. Ledingham and Stephen D. Bruning -- Concept and theory of organization-public relationships / Glen M. Broom, Shawna Casey, and James Ritchey -- From organizational effectiveness to relationship indicators : antecedents of relationships, public relations strategies, and relationship outcomes / James E. Grunig and Yi-Hui Huang -- A longitudinal study of organization-public relationship dimensions : defining the role of communication in the practice of relationship management / John A. Ledingham and Stephen D. Bruning -- Crisis management : advantages of a relational perpsective / W. Timothy Coombs -- Issues management : a relational approach / Janet A. Bridges and Richard Alan Nelson -- Relationship management : a new professional model / Susan Lucarelli-Dimmick with Traci E. Bell, Samuel G. Burgiss, and Caroline Ragsdale -- Building employee and community relationships through volunteerism : a case study / Laurie J. Wilson -- Public relations : toward a global professionalism / Dean Kruckeberg -- Organization and key public relationships : testing the influence of the relationship dimensions in a business to business context / Stephen D. Bruning and John A. Ledingham -- An interpersonal primer with implications for public relations / T. Dean Thomlison -- From personal influence to interpersonal influence : a model for relationship management / Elizabeth L. Toth -- "Relationship" and the evolution of network news / Steven A. Esposito and Stephen C. Koch.
Bibliography, Etc. Note
Includes bibliographical references and indexes.
Subject Added Entry-Topical Term
Public relations -- Management. Communication in organizations. Corporations -- Public relations.
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008 990120s2000 njua b 001 0 eng
010 ▼a 99013642
020 ▼a 0805830502 (alk. paper)
040 ▼a DLC ▼c DLC ▼d UKM ▼d PMC ▼d 211009
042 ▼a pcc
049 1 ▼l 111201322
050 0 0 ▼a HD59 ▼b .P785 2000
082 0 0 ▼a 659.2 ▼2 21
090 ▼a 659.2 ▼b P9763
245 0 0 ▼a Public relations as relationship management: ▼b a relational approach to the study and practice of public relations / ▼c edited by John A. Ledingham, Stephen D. Bruning.
260 ▼a Mahwah, N.J. : ▼b L. Erlbaum , ▼c 2000.
300 ▼a xvii, 255 p. : ▼b ill. ; ▼c 23 cm.
440 0 ▼a LEA's communication series
504 ▼a Includes bibliographical references and indexes.
505 0 0 ▼t Introduction : Background and current trends in the study of relationship management / ▼r John A. Ledingham and Stephen D. Bruning -- ▼t Concept and theory of organization-public relationships / ▼r Glen M. Broom, Shawna Casey, and James Ritchey -- ▼t From organizational effectiveness to relationship indicators : antecedents of relationships, public relations strategies, and relationship outcomes / ▼r James E. Grunig and Yi-Hui Huang -- ▼t A longitudinal study of organization-public relationship dimensions : defining the role of communication in the practice of relationship management / ▼r John A. Ledingham and Stephen D. Bruning -- ▼t Crisis management : advantages of a relational perpsective / ▼r W. Timothy Coombs -- ▼t Issues management : a relational approach / ▼r Janet A. Bridges and Richard Alan Nelson -- ▼t Relationship management : a new professional model / ▼r Susan Lucarelli-Dimmick with Traci E. Bell, Samuel G. Burgiss, and Caroline Ragsdale -- ▼t Building employee and community relationships through volunteerism : a case study / ▼r Laurie J. Wilson -- ▼t Public relations : toward a global professionalism / ▼r Dean Kruckeberg -- ▼t Organization and key public relationships : testing the influence of the relationship dimensions in a business to business context / ▼r Stephen D. Bruning and John A. Ledingham -- ▼t An interpersonal primer with implications for public relations / ▼r T. Dean Thomlison -- ▼t From personal influence to interpersonal influence : a model for relationship management / ▼r Elizabeth L. Toth -- ▼t "Relationship" and the evolution of network news / ▼r Steven A. Esposito and Stephen C. Koch.
650 0 ▼a Public relations ▼x Management.
650 0 ▼a Communication in organizations.
650 0 ▼a Corporations ▼x Public relations.
700 1 ▼a Ledingham, John A.
700 1 ▼a Bruning, Stepehn D.

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 659.2 P9763 Accession No. 111201322 Availability Available Due Date Make a Reservation Service B M

Contents information

Table of Contents


CONTENTS

About the Authors = ⅶ

Introduction : Background and Current Trends in the Study of Relationship Management / John A. Ledingham ; Stephen D. Bruning = xi

Ⅰ THE STATE OF ORGANIZATION-PUBLIC RELATIONSHIP RESEARCH = 1

 1 Concept and Theory of Organization-Public Relationships / Glen M. Broom ; Shawna Casey ; and James Ritchey = 3

 2 From Organizational Effectiveness to Relationship Indicators : Antecedents of Relationships, Public Relations Strategies, and Relationship Outcomes / James E. Grunig ; Yi-Hui Huang = 23

 3 A Longitudinal Study of Organization-Public Relationship Dimensions : Defining the Role of Communication in the Practice of Relationship Management / John A. Ledingham ; Stephen D. Bruning = 55

Ⅱ APPLICATIONS OF THE RELATIONAL PERSPECTIVE = 71

 4 Crisis Management : Advantages of a Relational Perspective / W. Timothy Coombs = 73

 5 Issues Management : A Relational Approach / Janet A. Bridges ; Richard Alan Nelson = 95

 6 Relationship Management : A New Professional Model / Susan Lucarelli-Dimmick with Traci E. Bell ; Samuel G. Burgiss ; Caroline Ragsdale = 117

 7 Building Employee and Community Relationships Through Volunteerism : A Case Study / Laurie J. Wilson = 137

 8 Public Relations : Toward a Global Professionalism / Dean Kruckeberg = 145

 9 Organization and Key Public Relationships : Testing the Influence of the Relationship Dimensions in a Business to Business Context / Stephen D. Bruning ; John A. Ledingham = 159

Ⅲ IMPLICATIONS OF THE RELATIONAL PERSPECTIVE = 175

 10 An Interpersonal Primer With Implications for Public Relations / T. Dean Thomlison = 177

 11 From Personal Influence to Interpersonal Influence : A Model for Relationship Management / Elizabeth L. Toth = 205

 12 "Relationship" and the Evolution of Network News / Steven A. Esposito ; Stephen C. Koch = 221

Author Index = 239

Subject Index = 245



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