Public relations as relationship management: a relational approach to the study and practice of public relations
| 000 | 02695camuu2200301 a 4500 | |
| 001 | 000000740959 | |
| 005 | 20011214101103 | |
| 008 | 990120s2000 njua b 001 0 eng | |
| 010 | ▼a 99013642 | |
| 020 | ▼a 0805830502 (alk. paper) | |
| 040 | ▼a DLC ▼c DLC ▼d UKM ▼d PMC ▼d 211009 | |
| 042 | ▼a pcc | |
| 049 | 1 | ▼l 111201322 |
| 050 | 0 0 | ▼a HD59 ▼b .P785 2000 |
| 082 | 0 0 | ▼a 659.2 ▼2 21 |
| 090 | ▼a 659.2 ▼b P9763 | |
| 245 | 0 0 | ▼a Public relations as relationship management: ▼b a relational approach to the study and practice of public relations / ▼c edited by John A. Ledingham, Stephen D. Bruning. |
| 260 | ▼a Mahwah, N.J. : ▼b L. Erlbaum , ▼c 2000. | |
| 300 | ▼a xvii, 255 p. : ▼b ill. ; ▼c 23 cm. | |
| 440 | 0 | ▼a LEA's communication series |
| 504 | ▼a Includes bibliographical references and indexes. | |
| 505 | 0 0 | ▼t Introduction : Background and current trends in the study of relationship management / ▼r John A. Ledingham and Stephen D. Bruning -- ▼t Concept and theory of organization-public relationships / ▼r Glen M. Broom, Shawna Casey, and James Ritchey -- ▼t From organizational effectiveness to relationship indicators : antecedents of relationships, public relations strategies, and relationship outcomes / ▼r James E. Grunig and Yi-Hui Huang -- ▼t A longitudinal study of organization-public relationship dimensions : defining the role of communication in the practice of relationship management / ▼r John A. Ledingham and Stephen D. Bruning -- ▼t Crisis management : advantages of a relational perpsective / ▼r W. Timothy Coombs -- ▼t Issues management : a relational approach / ▼r Janet A. Bridges and Richard Alan Nelson -- ▼t Relationship management : a new professional model / ▼r Susan Lucarelli-Dimmick with Traci E. Bell, Samuel G. Burgiss, and Caroline Ragsdale -- ▼t Building employee and community relationships through volunteerism : a case study / ▼r Laurie J. Wilson -- ▼t Public relations : toward a global professionalism / ▼r Dean Kruckeberg -- ▼t Organization and key public relationships : testing the influence of the relationship dimensions in a business to business context / ▼r Stephen D. Bruning and John A. Ledingham -- ▼t An interpersonal primer with implications for public relations / ▼r T. Dean Thomlison -- ▼t From personal influence to interpersonal influence : a model for relationship management / ▼r Elizabeth L. Toth -- ▼t "Relationship" and the evolution of network news / ▼r Steven A. Esposito and Stephen C. Koch. |
| 650 | 0 | ▼a Public relations ▼x Management. |
| 650 | 0 | ▼a Communication in organizations. |
| 650 | 0 | ▼a Corporations ▼x Public relations. |
| 700 | 1 | ▼a Ledingham, John A. |
| 700 | 1 | ▼a Bruning, Stepehn D. |
Holdings Information
| No. | Location | Call Number | Accession No. | Availability | Due Date | Make a Reservation | Service |
|---|---|---|---|---|---|---|---|
| No. 1 | Location Main Library/Western Books/ | Call Number 659.2 P9763 | Accession No. 111201322 | Availability Available | Due Date | Make a Reservation | Service |
Contents information
Table of Contents
CONTENTS About the Authors = ⅶ Introduction : Background and Current Trends in the Study of Relationship Management / John A. Ledingham ; Stephen D. Bruning = xi Ⅰ THE STATE OF ORGANIZATION-PUBLIC RELATIONSHIP RESEARCH = 1 1 Concept and Theory of Organization-Public Relationships / Glen M. Broom ; Shawna Casey ; and James Ritchey = 3 2 From Organizational Effectiveness to Relationship Indicators : Antecedents of Relationships, Public Relations Strategies, and Relationship Outcomes / James E. Grunig ; Yi-Hui Huang = 23 3 A Longitudinal Study of Organization-Public Relationship Dimensions : Defining the Role of Communication in the Practice of Relationship Management / John A. Ledingham ; Stephen D. Bruning = 55 Ⅱ APPLICATIONS OF THE RELATIONAL PERSPECTIVE = 71 4 Crisis Management : Advantages of a Relational Perspective / W. Timothy Coombs = 73 5 Issues Management : A Relational Approach / Janet A. Bridges ; Richard Alan Nelson = 95 6 Relationship Management : A New Professional Model / Susan Lucarelli-Dimmick with Traci E. Bell ; Samuel G. Burgiss ; Caroline Ragsdale = 117 7 Building Employee and Community Relationships Through Volunteerism : A Case Study / Laurie J. Wilson = 137 8 Public Relations : Toward a Global Professionalism / Dean Kruckeberg = 145 9 Organization and Key Public Relationships : Testing the Influence of the Relationship Dimensions in a Business to Business Context / Stephen D. Bruning ; John A. Ledingham = 159 Ⅲ IMPLICATIONS OF THE RELATIONAL PERSPECTIVE = 175 10 An Interpersonal Primer With Implications for Public Relations / T. Dean Thomlison = 177 11 From Personal Influence to Interpersonal Influence : A Model for Relationship Management / Elizabeth L. Toth = 205 12 "Relationship" and the Evolution of Network News / Steven A. Esposito ; Stephen C. Koch = 221 Author Index = 239 Subject Index = 245