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Public relations as relationship management: a relational approach to the study and practice of public relations

Public relations as relationship management: a relational approach to the study and practice of public relations (17회 대출)

자료유형
단행본
개인저자
Ledingham, John A. Bruning, Stepehn D.
서명 / 저자사항
Public relations as relationship management: a relational approach to the study and practice of public relations / edited by John A. Ledingham, Stephen D. Bruning.
발행사항
Mahwah, N.J. :   L. Erlbaum ,   2000.  
형태사항
xvii, 255 p. : ill. ; 23 cm.
총서사항
LEA's communication series
ISBN
0805830502 (alk. paper)
내용주기
Introduction : Background and current trends in the study of relationship management / John A. Ledingham and Stephen D. Bruning -- Concept and theory of organization-public relationships / Glen M. Broom, Shawna Casey, and James Ritchey -- From organizational effectiveness to relationship indicators : antecedents of relationships, public relations strategies, and relationship outcomes / James E. Grunig and Yi-Hui Huang -- A longitudinal study of organization-public relationship dimensions : defining the role of communication in the practice of relationship management / John A. Ledingham and Stephen D. Bruning -- Crisis management : advantages of a relational perpsective / W. Timothy Coombs -- Issues management : a relational approach / Janet A. Bridges and Richard Alan Nelson -- Relationship management : a new professional model / Susan Lucarelli-Dimmick with Traci E. Bell, Samuel G. Burgiss, and Caroline Ragsdale -- Building employee and community relationships through volunteerism : a case study / Laurie J. Wilson -- Public relations : toward a global professionalism / Dean Kruckeberg -- Organization and key public relationships : testing the influence of the relationship dimensions in a business to business context / Stephen D. Bruning and John A. Ledingham -- An interpersonal primer with implications for public relations / T. Dean Thomlison -- From personal influence to interpersonal influence : a model for relationship management / Elizabeth L. Toth -- "Relationship" and the evolution of network news / Steven A. Esposito and Stephen C. Koch.
서지주기
Includes bibliographical references and indexes.
일반주제명
Public relations -- Management. Communication in organizations. Corporations -- Public relations.
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001 000000740959
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008 990120s2000 njua b 001 0 eng
010 ▼a 99013642
020 ▼a 0805830502 (alk. paper)
040 ▼a DLC ▼c DLC ▼d UKM ▼d PMC ▼d 211009
042 ▼a pcc
049 1 ▼l 111201322
050 0 0 ▼a HD59 ▼b .P785 2000
082 0 0 ▼a 659.2 ▼2 21
090 ▼a 659.2 ▼b P9763
245 0 0 ▼a Public relations as relationship management: ▼b a relational approach to the study and practice of public relations / ▼c edited by John A. Ledingham, Stephen D. Bruning.
260 ▼a Mahwah, N.J. : ▼b L. Erlbaum , ▼c 2000.
300 ▼a xvii, 255 p. : ▼b ill. ; ▼c 23 cm.
440 0 ▼a LEA's communication series
504 ▼a Includes bibliographical references and indexes.
505 0 0 ▼t Introduction : Background and current trends in the study of relationship management / ▼r John A. Ledingham and Stephen D. Bruning -- ▼t Concept and theory of organization-public relationships / ▼r Glen M. Broom, Shawna Casey, and James Ritchey -- ▼t From organizational effectiveness to relationship indicators : antecedents of relationships, public relations strategies, and relationship outcomes / ▼r James E. Grunig and Yi-Hui Huang -- ▼t A longitudinal study of organization-public relationship dimensions : defining the role of communication in the practice of relationship management / ▼r John A. Ledingham and Stephen D. Bruning -- ▼t Crisis management : advantages of a relational perpsective / ▼r W. Timothy Coombs -- ▼t Issues management : a relational approach / ▼r Janet A. Bridges and Richard Alan Nelson -- ▼t Relationship management : a new professional model / ▼r Susan Lucarelli-Dimmick with Traci E. Bell, Samuel G. Burgiss, and Caroline Ragsdale -- ▼t Building employee and community relationships through volunteerism : a case study / ▼r Laurie J. Wilson -- ▼t Public relations : toward a global professionalism / ▼r Dean Kruckeberg -- ▼t Organization and key public relationships : testing the influence of the relationship dimensions in a business to business context / ▼r Stephen D. Bruning and John A. Ledingham -- ▼t An interpersonal primer with implications for public relations / ▼r T. Dean Thomlison -- ▼t From personal influence to interpersonal influence : a model for relationship management / ▼r Elizabeth L. Toth -- ▼t "Relationship" and the evolution of network news / ▼r Steven A. Esposito and Stephen C. Koch.
650 0 ▼a Public relations ▼x Management.
650 0 ▼a Communication in organizations.
650 0 ▼a Corporations ▼x Public relations.
700 1 ▼a Ledingham, John A.
700 1 ▼a Bruning, Stepehn D.

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/서고7층/ 청구기호 659.2 P9763 등록번호 111201322 도서상태 대출가능 반납예정일 예약 서비스 B M

컨텐츠정보

목차


CONTENTS

About the Authors = ⅶ

Introduction : Background and Current Trends in the Study of Relationship Management / John A. Ledingham ; Stephen D. Bruning = xi

Ⅰ THE STATE OF ORGANIZATION-PUBLIC RELATIONSHIP RESEARCH = 1

 1 Concept and Theory of Organization-Public Relationships / Glen M. Broom ; Shawna Casey ; and James Ritchey = 3

 2 From Organizational Effectiveness to Relationship Indicators : Antecedents of Relationships, Public Relations Strategies, and Relationship Outcomes / James E. Grunig ; Yi-Hui Huang = 23

 3 A Longitudinal Study of Organization-Public Relationship Dimensions : Defining the Role of Communication in the Practice of Relationship Management / John A. Ledingham ; Stephen D. Bruning = 55

Ⅱ APPLICATIONS OF THE RELATIONAL PERSPECTIVE = 71

 4 Crisis Management : Advantages of a Relational Perspective / W. Timothy Coombs = 73

 5 Issues Management : A Relational Approach / Janet A. Bridges ; Richard Alan Nelson = 95

 6 Relationship Management : A New Professional Model / Susan Lucarelli-Dimmick with Traci E. Bell ; Samuel G. Burgiss ; Caroline Ragsdale = 117

 7 Building Employee and Community Relationships Through Volunteerism : A Case Study / Laurie J. Wilson = 137

 8 Public Relations : Toward a Global Professionalism / Dean Kruckeberg = 145

 9 Organization and Key Public Relationships : Testing the Influence of the Relationship Dimensions in a Business to Business Context / Stephen D. Bruning ; John A. Ledingham = 159

Ⅲ IMPLICATIONS OF THE RELATIONAL PERSPECTIVE = 175

 10 An Interpersonal Primer With Implications for Public Relations / T. Dean Thomlison = 177

 11 From Personal Influence to Interpersonal Influence : A Model for Relationship Management / Elizabeth L. Toth = 205

 12 "Relationship" and the Evolution of Network News / Steven A. Esposito ; Stephen C. Koch = 221

Author Index = 239

Subject Index = 245



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