| 000 | 01057camuu2200301 a 4500 | |
| 001 | 000000720916 | |
| 005 | 20011009153257 | |
| 008 | 001228s2001 maua b 001 0 eng | |
| 010 | ▼a 00069709 | |
| 020 | ▼a 0875847641 (alk. paper) | |
| 040 | ▼a DLC ▼c DLC ▼d DLC ▼d 211009 | |
| 042 | ▼a pcc | |
| 049 | 1 | ▼l 111197587 |
| 050 | 0 0 | ▼a HF5415.55 ▼b .B585 2001 |
| 082 | 0 0 | ▼a 658.8/12 ▼2 21 |
| 090 | ▼a 658.812 ▼b B644c | |
| 100 | 1 | ▼a Blattberg, Robert C., ▼d 1942- |
| 245 | 1 0 | ▼a Customer equity : ▼b building and managing relationships as valuable assets / ▼c Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas. |
| 260 | ▼a Boston, Mass. : ▼b Harvard Business School Press, ▼c c2001. | |
| 300 | ▼a xix, 228 p. : ▼b ill. ; ▼c 24 cm. | |
| 500 | ▼a Includes bibliographical references and index. | |
| 650 | 0 | ▼a Relationship marketing. |
| 650 | 0 | ▼a Customer services ▼x Marketing. |
| 650 | 0 | ▼a Customer relations. |
| 650 | 0 | ▼a Customer loyalty. |
| 700 | 1 | ▼a Getz, Gary , ▼d 1955- |
| 700 | 1 | ▼a Thomas, Jacquelyn S. , ▼d 1969- |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/서고7층/ | 청구기호 658.812 B644c | 등록번호 111197587 | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
목차
CONTENTS Preface = Ⅸ Acknowledgments = XIII Customer Management : A Quiz = XVII PART Ⅰ A NEW MARKETING SYSTEM 1. Managing the Customer as an Asset = 3 2. Cornerstones of Customer Equity = 13 PART Ⅱ CUSTOMER STRATEGIES 3. Managing Customer Acquisition = 35 4. Managing Customer Retention = 67 5. Enhancing Customer Equity through Add-on Selling = 95 6. Optimizing Customer Equity = 125 PART Ⅲ MANAGING BY CUSTOMER EQUITY 7. The Marketing Mix = 147 8. Customer Equity Accounting = 161 9. Organizing for Customer Equity = 173 10. The Future of Customer Equity = 193 Appendix Issues in Computing Customer Equity = 209 Notes = 213 Index = 217 About the Authors = 227
