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Creative strategy in advertising 7th ed

Creative strategy in advertising 7th ed (Loan 2 times)

Material type
단행본
Personal Author
Jewler, A. Jerome. Drewniany, Bonnie L.
Title Statement
Creative strategy in advertising / A. Jerome Jewler, Bonnie L. Drewniany.
판사항
7th ed.
Publication, Distribution, etc
Belmont, CA :   Wadsworth,   c2001.  
Physical Medium
xiv, 312 p. : ill. ; 26 cm.
ISBN
053455783X
Bibliography, Etc. Note
Includes bibliographical references (p. 295-299) and index.
Subject Added Entry-Topical Term
Advertising copy. Advertising layout and typography.
000 00839camuu2200265 a 4500
001 000000700841
005 20010410112935
008 000329s2001 caua b 001 0 eng
010 ▼a 00038220
020 ▼a 053455783X
040 ▼a DLC ▼c DLC ▼d 211009
049 1 ▼l 111181944
050 0 0 ▼a HF5825 ▼b .J46 2001
082 0 0 ▼a 659.13/2 ▼2 21
090 ▼a 659.132 ▼b J59c7
100 1 ▼a Jewler, A. Jerome.
245 1 0 ▼a Creative strategy in advertising / ▼c A. Jerome Jewler, Bonnie L. Drewniany.
250 ▼a 7th ed.
260 ▼a Belmont, CA : ▼b Wadsworth, ▼c c2001.
300 ▼a xiv, 312 p. : ▼b ill. ; ▼c 26 cm.
504 ▼a Includes bibliographical references (p. 295-299) and index.
650 0 ▼a Advertising copy.
650 0 ▼a Advertising layout and typography.
700 1 ▼a Drewniany, Bonnie L.

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