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| 008 | 000329s2001 caua b 001 0 eng | |
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| 040 | ▼a DLC ▼c DLC ▼d 211009 | |
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| 050 | 0 0 | ▼a HF5825 ▼b .J46 2001 |
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| 100 | 1 | ▼a Jewler, A. Jerome. |
| 245 | 1 0 | ▼a Creative strategy in advertising / ▼c A. Jerome Jewler, Bonnie L. Drewniany. |
| 250 | ▼a 7th ed. | |
| 260 | ▼a Belmont, CA : ▼b Wadsworth, ▼c c2001. | |
| 300 | ▼a xiv, 312 p. : ▼b ill. ; ▼c 26 cm. | |
| 504 | ▼a Includes bibliographical references (p. 295-299) and index. | |
| 650 | 0 | ▼a Advertising copy. |
| 650 | 0 | ▼a Advertising layout and typography. |
| 700 | 1 | ▼a Drewniany, Bonnie L. |