목차
Part Ⅰ Web Site View = 13
Chapter 1 Internet = 15
1. Welcome to the Web! = 15
2. But is it Useful? = 15
3. I'm Just Browsing = 16
4. Bookmark Your Territory = 17
5. Definition of Internet = 18
6. A Brief History of the Internet(1) = 19
7. A Brief History of the Internet(2) = 20
8. A Brief History of the Internet(3) = 22
Chapter 2 Search Engines = 25
1. Search Engines = 25
2. Yahoo! - Company History = 26
3. Using Yahoo = 27
4. 'Altavista.com'Site View = 29
5. 'Terra Lycos.com'Site View = 31
6. 'MetaCrawler.com'Site View = 35
7. how to search with infoseek = 37
Chapter 3 Web Design = 42
1. The Elements of Web Design = 42
2. Web Graphics Roundup = 44
3. The Leap Into Cyberspace How to Build a Great Web site = 49
Chapter 4 Internet Marketing = 53
1. Internet Marketing Basics = 53
2. Top 10 Internet Marketing Do's and Dont's = 56
3. Effectively Promoting Your Web Site = 58
4. What Website Builders Need to Know About Trademark Law = 59
5. THE FUTURE OF MARKETING = 63
6. TRADITIONAL MARKETING : A TWITCHING DINOSAUR = 64
7. On- line web-marketing = 65
8. How to Start and Promote Virturally Any Business, Product or Service on the Internet = 67
Chapter 5 Electronic Commerce = 85
1. 'amazon.com'Site View = 85
2. 1-800-flower.com = 86
3. Introduction to Electronic Commerce = 88
4. What is Electronic Commerce? 88
5. How are Businesses Using Electronic Commerce? = 89
6. Electronic Commerce Requirements = 90
7. Electronic commerce Frame-Work = 91
8. ABOUT A FRAMEWORK FOR GLOBAL ELECTRONIC COMMERCE = 93
Chapter 6 shopping mall = 95
1. what is an online shopping mall? = 95
2. Getting Started = 96
3. What technology can I use on the Web to make shopping sasier? = 97
4. Benifits to web shoppers = 99
5. Where's the fun? = 100
Chapter 7 Internet Advertizing = 102
1. 'IAB.net'Site View = 102
2. 'amazon.com'Site View = 104
3. Advertizing and Marketing on the Internet = 106
4. 'marketingtips.com'Site View = 109
Chapter 8 Security = 112
1. Effective Internet Security Strategies for Managing Business Relationships = 112
2. Web Security & Commerce = 114
3. Internet Security Problem = 115
Chapter 9 Java = 118
1. What is java? = 118
2. Java is Simple = 119
3. java is object-oriented = 120
4. Java is Platform Independent = 120
5. Java is Safe = 121
6. Java is High Performance = 122
7. Java is Multi-Threaded = 123
8. Java is Dynamic(ly linked) = 123
9. Java is Garbahe Collected = 124
10. 'ZDnet.com'Site View = 125
Chapter 10 HTML/CGI = 131
1. Introduction to HTML = 131
2. Electronic in HTML Documents = 132
3. What is XHTML? = 133
4. MIME Types and File Data Formats = 135
Chapter 11 Software Tool(1) = 136
1. What is Authorware? = 136
2. Why Use Authorware? = 136
3. What is Director 8 Shockwave Studio? = 137
4. Why Use Director 8 Shockwave Studio? = 138
5. Director in Depth = 139
6. 'macromedia.com'Site View = 140
Chapter 12 Software Tool(2) = 141
1. Microsoft FrontPage 2000 Overview = 141
2. Microsoft FrontPage 2000 Benefits = 141
3. Microsoft Office 2000 Developer Overview = 142
4. Microsoft Office 2000 Developer Benefits = 143
5. Microsoft Mastering MFC Development Using Visual C++6 Overview = 143
6. Microsoft Mastering MFC Development Using Visual C++6 Benefits = 144
7. Macromedia Flash Trial Download = 145
8. What is Dreamweaver? = 146
9. Oracle Application Server = 147
10. Oracle Application = 147
11. Data Warehousing And Business Intelligence Solutions = 151
12. Oracle Database = 152
13. Oracle Tools = 154
Chapter 13 Multimedia Technology = 156
1. Multimedia - What's In A Word? = 156
2. Multimedia Mindwarp = 161
3. MPC3 : Can Your Marchine Handle Multimedia? = 165
4. The Status of Multimedia on the Web = 168
5. Historically Speaking, the Bandwidth Blues = 168
6. The Solution : Compression, Compression, Compression! = 169
7. Packing your Audio/Video Toolbox = 171
8. Introduction to Audio on the Web = 171
Chapter 14 Active Server = 173
1. What is ASP? = 173
2. ASP-DB-Overview(1) = 175
3. ASP-DB-Overview(2) = 175
4. ASP-DB Beginner corner(1) = 177
5. ASP-DB Beginner corner(2) = 178
6. ASP-DB Beginner corner(3) = 179
7. ASP-DB Beginner corner(4) = 181
8. Scripting Examples = 182
Part Ⅱ 본문해설 = 185
Chapter 1 Welcome to the Web! = 187
1. Welcome to the Web!(Web에 오신 것을 환영합니다!) = 187
2. But Is It Useful?(그러나 Web은 유용한가?) = 187
4. Bookmark Your Territory(여러분의 영역을 북마크해라.) = 188
5. Definition of Internet(인터넷의 정의) = 188
6. Brief History of the Internet(1)(간단한 인터넷의 역사!!) = 189
7. A Brief History of the Internet(2)(간단한 인터넷의 역사!!) = 190
8. A Brief History of the Internet(3)(간단한 인터넷의 역사!!) = 191
Chapter 2 Search Engines = 193
1. Search Engines(검색엔진) = 193
3. Useing Yahoo(야후 사용하기) = 194
4. Altavista.com = 195
5. Tera-Lycos.com = 195
6. MetaCrawler.com = 198
Chapter 3 Web Design = 199
1. The Elements of Web Design(웹 다자인의 요소) = 199
3. The Leap Into Cyberspace : How to Build a Great Web Site(가상공간으로의 도약 : 어떻게 멋진 웹 사이트를 만들 것인가?) = 200
Chapter 4 Internet Marketing = 203
1. Internet Marketing Basics(인터넷 마케팅 기초) = 203
2. On-line-web-marketing = 205
Chapter 6 chapter shopping mall = 206
2. Getting Started(시작하면서) = 206
4. Benifits to Web shoppers(웹 구매자가 얻을 수 있는 이점) = 206
5. Where's the fun?(재미있는 곳은 어디인가?) = 207
Chapter 7 Internet Advertizing = 208
1. Internet Advertizing Bureau(인터넷 광고국) = 208
4. marketingtips.com(마케팅팁스 닷컴) = 209
Chapter 8 Security = 211
2. Web Security & Commerce(웹 보안 및 상거래) = 211
3. Internet Security Problem(인터넷 보안 문제) = 212
Chapter 9 Java = 214
2. Java is simple(자바는 단순하다.) = 214
3. Java Is object-oriented(자바는 객체 지향적이다.) = 214
Chapter 10 HTML/CGI = 215
2. Elements in HTML Documents(HTML 문성의 구성요소) = 215
3. MIME Types and File Data Formats(마임 형식과 파일 데이터 형식) = 216
Chapter 11 Software Tool(1) = 217
1. What is Authorware?(오쏘웨어는 무엇인가?) = 217
2. Why Use Authorware?(왜 오쏘웨어를 사용하는가?) = 217
5. Director In Depth(디렉터 상세한 내용(깊이 있게 살펴보기)) = 218
Chapter 12 Software Tool(2) = 219
2. Microsoft FrontPage 2000 Benefits(프론트페이지 2000의 장점) = 219
4. Nicrosoft Office 2000 Developer Benefits(MS Office 개발자를 위한 장점) = 219
Chapter 13 Multimedia Technology = 220
2. Multimedia Mindwarp(멀티미디어 본질) = 220
4. The Status of Multimedia on the Web(웹상에서의 멀티미디어의 위치) = 221
Chapter 14 Active Server = 222
2. ASP-DB-Overview(1) = 222
4. ASP-db 초보자 코너(1) = 223