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Leveraging the corporate brand

Leveraging the corporate brand (Loan 6 times)

Material type
단행본
Personal Author
Gregory, James R. Wiechmann, Jack G.
Title Statement
Leveraging the corporate brand / by James R. Gregory with Jack G. Wiechmann.
Publication, Distribution, etc
Lincolnwood, Ill., USA :   NTC Business Books,   c1997.  
Physical Medium
xiv, 233 p. : ill. ; 24 cm.
ISBN
0844234443 (alk. paper)
Bibliography, Etc. Note
Includes bibliographical references and index.
Subject Added Entry-Topical Term
Brand name products -- Marketing -- Management.
000 00829camuu2200253 a 4500
001 000000657221
005 20000208100534
008 961011s1997 ilua b 001 0 eng
010 ▼a 96048113
020 ▼a 0844234443 (alk. paper)
040 ▼a DLC ▼c DLC
049 ▼l 111143794
050 0 0 ▼a HF5415.13 ▼b .G753 1997
082 0 0 ▼a 658.8/27 ▼2 21
090 ▼a 658.827 ▼b G822L
100 1 ▼a Gregory, James R.
245 1 0 ▼a Leveraging the corporate brand / ▼c by James R. Gregory with Jack G. Wiechmann.
260 ▼a Lincolnwood, Ill., USA : ▼b NTC Business Books, ▼c c1997.
300 ▼a xiv, 233 p. : ▼b ill. ; ▼c 24 cm.
504 ▼a Includes bibliographical references and index.
650 0 ▼a Brand name products ▼x Marketing ▼x Management.
700 1 ▼a Wiechmann, Jack G.
950 1 ▼b US$ 44.95

Holdings Information

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No. 1 Location Main Library/Education Reserves6/ Call Number 658.827 G822L Accession No. 111143794 Availability Available Due Date Make a Reservation Service B M

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