HOME > Detail View

Detail View

Advertising management, : text and cases, Rev. ed

Advertising management, : text and cases, Rev. ed

Material type
단행본
Personal Author
Borden, Neil Hopper, 1895- Marshall, Martin V., joint author.
Title Statement
Advertising management, : text and cases, / by Neil H. Borden and Martin V. Marshall.
판사항
Rev. ed.
Publication, Distribution, etc
Homewood, Ill., :   R.D. Irwin,   1959.  
Physical Medium
1065 p. : illus. ; 24 cm.
General Note
A revision of advertising, text and cases, published in 1950.  
Subject Added Entry-Topical Term
Advertising.
000 00757camuuu200241 4500
001 000000635775
005 19990507102518
008 720218s1959 ilua 000 0 eng
010 ▼a 59013746 /L
040 ▼a DLC ▼c WSU ▼d SER
049 ▼l 111101621
050 0 ▼a HF5823 ▼b .B67 1959
082 ▼a 659.11
090 ▼a 659.11 ▼b B728a
100 1 ▼a Borden, Neil Hopper, ▼d 1895-
245 1 0 ▼a Advertising management, : ▼b text and cases, / ▼c by Neil H. Borden and Martin V. Marshall.
250 ▼a Rev. ed.
260 ▼a Homewood, Ill., : ▼b R.D. Irwin, ▼c 1959.
300 ▼a 1065 p. : ▼b illus. ; ▼c 24 cm.
500 ▼a A revision of advertising, text and cases, published in 1950.
650 0 ▼a Advertising.
700 1 ▼a Marshall, Martin V., ▼e joint author.

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Centennial Digital Library/Stacks(Preservation)/ Call Number 659.11 B728a Accession No. 111101621 Availability Available Due Date Make a Reservation Service B M

New Arrivals Books in Related Fields