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Focus group kit

Focus group kit (47회 대출)

자료유형
단행본
개인저자
Morgan, David L. Krueger, Richard A. King, Jean A.
서명 / 저자사항
Focus group kit.
발행사항
Thousand Oaks, Calif. :   SAGE Publications ,   c1998.  
형태사항
6 v. : ill. ; 26 cm.
ISBN
0761907602 (set : alk. paper) 0761908188 (v.1 pbk.) 076190817x (v.2 pbk.) 0761908196 (v.3 pbk.) 0761908218 (v.4 pbk.) 076190820x (v.5 pbk.) 0761908161 (v.6 pbk.)
내용주기
1. focus group guidebook David L. Morgan -- 2. Planning focus groups David L. Morgan with Alice U. Scannell -- 3. Developing questions for focus groups Richard A. Krueger -- 4. Moderating focus groups Richard A. Krueger -- 5. Involving community members in focus groups Richard A. Krueger, Jean A. King -- 6. Analyzing reporting focus group results Richard A. Krueger.
서지주기
Includes bibliographical references and indexes.
일반주제명
Focused group interviewing. Focus Groups.
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020 ▼a 0761907602 (set : alk. paper)
020 ▼a 0761908188 (v.1 pbk.)
020 ▼a 076190817x (v.2 pbk.)
020 ▼a 0761908196 (v.3 pbk.)
020 ▼a 0761908218 (v.4 pbk.)
020 ▼a 076190820x (v.5 pbk.)
020 ▼a 0761908161 (v.6 pbk.)
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082 0 0 ▼a 001.4/33 ▼2 21
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245 0 0 ▼a Focus group kit.
260 ▼a Thousand Oaks, Calif. : ▼b SAGE Publications , ▼c c1998.
300 ▼a 6 v. : ▼b ill. ; ▼c 26 cm.
504 ▼a Includes bibliographical references and indexes.
505 0 0 ▼g 1. ▼t focus group guidebook ▼r David L. Morgan -- ▼g 2. ▼t Planning focus groups ▼r David L. Morgan with Alice U. Scannell -- ▼g 3. ▼t Developing questions for focus groups ▼r Richard A. Krueger -- ▼g 4. ▼t Moderating focus groups ▼r Richard A. Krueger -- ▼g 5. ▼t Involving community members in focus groups ▼r Richard A. Krueger, Jean A. King -- ▼g 6. ▼t Analyzing reporting focus group results ▼r Richard A. Krueger.
650 0 ▼a Focused group interviewing.
650 2 ▼a Focus Groups.
700 1 ▼a Morgan, David L.
700 1 ▼a Krueger, Richard A.
700 1 ▼a King, Jean A.

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No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
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No. 2 소장처 중앙도서관/서고6층/ 청구기호 001.433 F652 2 등록번호 111126711 도서상태 대출가능 반납예정일 예약 서비스 B M
No. 3 소장처 중앙도서관/서고6층/ 청구기호 001.433 F652 3 등록번호 111126712 도서상태 대출가능 반납예정일 예약 서비스 B M
No. 4 소장처 중앙도서관/서고6층/ 청구기호 001.433 F652 4 등록번호 111126713 도서상태 대출가능 반납예정일 예약 서비스 B M
No. 5 소장처 중앙도서관/서고6층/ 청구기호 001.433 F652 5 등록번호 111126714 도서상태 대출가능 반납예정일 예약 서비스 B M
No. 6 소장처 중앙도서관/서고6층/ 청구기호 001.433 F652 6 등록번호 111126715 도서상태 대출가능 반납예정일 예약 서비스 B M

컨텐츠정보

목차


[volume. vol.1]----------
CONTENTS
Acknowledgments = ⅸ
Introduction to the Focus Group Kit = xi
1. About This Book = 1
 An Introduction to Focus Groups = 1
 First Encounters With Focus Groups = 4
2. Why Should You Use Focus Groups? = 9
 Listening and Learning = 9
 Strengths of Qualitative Data = 11
 Projects That Use Focus Groups = 13
  Problem Identification = 13
  Planning = 14
  Implementation = 14
  Assessment = 15
3. Focus Groups in Use : Six Case Studies = 17
 Case 1 : Designing a First Effort at Quality Improvement = 18
 Case 2 : Evaluating a Training Center = 19
 Case 3 : Assessing Community Needs = 20
 Case 4 : Creating an Educational Booklet = 22
 Case 5 : Generating Items for a Survey Questionnaire = 24
 Case 6 : Anticipating Responses to a Major Change = 25
4. What Focus Groups Are (and Are Not) = 29
 Focus Groups Are a Research Method = 29
 Focus Groups Are Focused = 31
 Focus Groups Use Group Discussions = 32
 A Few Things That Are Not Focus Groups = 33
5. A Capsule History of Focus Groups = 37
 Social Science Origins = 37
 The Move to Marketing = 39
 A Widespread Research Method = 40
 The Future of Focus Groups = 43
6. Some Myths About Focus Groups = 45
 Focus Groups Are Low-Cost and Quick = 46
 Focus Groups Require Professional Moderators = 47
 Focus Groups Require Special Facilities = 48
 Focus Groups Must Consist of Strangers = 49
 Focus Groups Will Not Work for Sensitive Topics = 49
 Focus Groups Produce Conformity = 50
 Focus Groups Must Be Validated by Other Methods = 51
 Focus Groups Tell You How People Will Behave = 52
 Some Beliefs That Should Be Encouraged = 52
7. What Do You Get From Focus Groups? = 55
 Reasonable Expectations = 55
 Appropriate Uses for Focus Groups = 57
  Consider Focus Groups When There Is a Gap Between People = 57
  Consider Focus Groups When Investigating Complex Behaviors and Motivations = 58
  Consider Focus Groups When You Want to Understand Diversity = 59
  Consider Focus Groups When You Need a Friendly, Respectful Research Method = 59
 Inappropriate Uses for Focus Groups = 60
  Avoid Focus Groups When They Imply Commitments You Cannot Keep = 60
  Avoid Focus Groups If the Participants Are Not Comfortable With Each Other = 61
  Avoid Focus Groups When the Topic Is Not Appropriate for the Participants = 61
  Avoid Focus Groups When a Project Requires Statistical Data = 62
8. Resources Required to Do Focus Groups = 65
 Planning = 66
 Recruiting = 67
 Moderating = 68
 Analyzing and Reporting = 69
 Other Costs = 71
9. It's All About Relationships : Working Together = 75
 Sponsors = 76
  Relationships Between Sponsors and Researchers = 76
  The Relationship Between the Sponsor and the Participants = 78
 Researchers = 81
 Participants = 81
10. Ethical Issues = 85
 Are Participants "At Risk?" = 85
 Privacy : Basic Issues = 87
 Privacy : The Sponsor's Relationship to the Participants = 89
 Privacy : What the Participants Learn About Each Other = 90
 Dealing With Stressful Topics = 91
 Setting Boundaries = 93
 Protecting the Sponsor's Privacy = 94
11. Checklist : Are Focus Groups Right for You? = 97
References = 99
Index to the Focus Group Kit = 101
About the Author = 103
[volume. vol.2]----------
CONTENTS
Acknowledgments = xi
Introduction to the Focus Group Kit = xiii
1. About This Book = 1
2. Guiding Principles of Planning = 3
 Think Through the Project From Start to Finish = 4
 Four Basic Steps = 4
  Planning = 4
  Recruiting = 4
  Moderating = 5
  Analysis and Reporting = 5
 Plan to Meet Your Purpose : "It All Depends on What You Want" = 5
 Planning : The Big Picture = 7
3. Planning and Timelines = 9
 Planning = 10
 Recruiting = 10
 Moderating = 11
 Analysis = 12
 Planning and Timelines for Smaller Focus Group Projects = 13
 Planning and Timelines for Larger Focus Group Projects = 16
 Factors That Can Shorten or Lengthen a Focus Group Project = 19
  Planning = 20
  Recruiting = 20
  Moderating = 21
  Analysis and Reporting = 21
4. Personnel and Budgeting = 23
 Planning = 24
 Recruiting = 24
 Moderating = 26
 Analysis and Reporting = 28
 Personnel and Budgeting for Smaller Projects = 30
 Personnel and Budgeting for Larger Proejcts = 34
 Factors That Affect Personnel and Budgeting Decisions = 37
  Planning = 37
  Recruiting = 38
  Moderating = 39
  Analysis and Reporting = 40
5. Deciding on the Degree of Structure = 43
 Knowing Your Goals Is Crucial = 44
 More Structure Emphasizes the Research Team's Focus = 46
 Less Structure Emphasizes the Group's Interests = 47
 Structure Includes Both Questions Content and Moderator Style = 48
  The Less Structured Approach to Questions = 49
  The More Structured Approach to Questions = 50
  The Less Structured Approach to Moderating = 50
  The More Structured Approach to Moderating = 51
 Moderately Structured Groups = 52
6. Deciding on the Group Composition = 55
 Sampling Strategies for Focus Groups = 56
 Creating a Comfortable, Productive Conversation Is the Key = 58
 Homogeneity : The Need for Compatible Participants = 59
 Segmentation : Comparing Categories of Participants = 63
 Strangers or Acquaintances? = 67
 Putting It Together : Group Composition Affects Other Decisions = 68
7. Deciding on Group Size = 71
 Typical Group Size Is Six to Ten = 71
 When to Use Smaller Groups = 73
 When to Use Larger Groups = 75
8. Deciding on the Number of Groups = 77
 Typical Number of Groups Is Three to Five = 77
 When Are More Groups Necessary? = 79
 When Are Fewer Groups Acceptable? = 81
 Using Just One Group is Often Risky = 82
9. Recruiting the Participants = 85
 What Is the Source of the Participants? = 86
 Making Contact = 91
 Screening Finds Special Categories of Participants = 94
 Giving and Receiving Information = 96
 Incentives Encourage Participation = 99
 Timing and Location Make a Difference = 101
 Plan Ahead to Minimize No-Show Rates = 103
 Professional Recruiting Services Are an Option = 107
 Checklist for Successful Recruitment = 110
 Examples of Recruitment Scripts = 111
  African Americans and Healthy Eating Habits = 111
  City Government Priorities = 117
10. Setting Up the Sessions = 121
 Choosing Locations = 121
 Focus Groups in Public Meeting Rooms = 122
 Using a Professional Facility = 124
 Focus Groups in Private Homes = 126
 At Any Location, Consider Food = 128
11. Checklist for Planning Focus Groups = 131
References = 133
Index to This Volume = 135
Index to the Focus Group Kit = 137
About the Author = 139
[volume. vol.3]----------
CONTENTS
Acknowledgments = xiii
Introduction to the Focus Group Kit = xv
About This Book = xix
Part Ⅰ : THINKING ABOUT QUESTIONS = 1
 1. Guiding Principles of Asking Questions = 3
  Conversational-Conversational-Conversational = 3
  Be Clear = 4
  Seek Help = 5
  Allow Sufficient Time = 5
  What Works Is Right = 6
 2. The Topic Guide Versus the Questioning Route = 9
  Advantages of the Topic Guide = 11
  Disadvantages of the Topic Guide = 11
  Advantages of the Questioning Route = 12
  Disadvantages of the Questioning Route = 12
 3. How and Where to Begin : Sequence for Developing Questions = 13
  Clarify the Problem = 14
  Begin to Identify Questions = 14
  Prepare First Draft of Questions = 15
  Share and Revise, Revise, Revise = 16
Part Ⅱ : THE ART AND MECHANICS OF ASKING GOOD QUESTIONS = 19
 4. Categories of Questions = 21
  Opening Question = 23
  Introductory Questions = 24
  Transition Questions = 25
  Key Questions = 25
  Ending Questions = 26
   All-Things-Considered Questions = 26
   Summary Question = 27
   Final Question = 28
  Putting the Parts Together = 28
 5. Phrasing the Questions = 31
  Use Open-Ended Questions = 31
  Ask Participants to Think Back = 32
  Avoid Asking Why = 33
  Keep Questions Simple = 34
  Be Cautious About Giving Examples = 35
 6. Sequencing the Questions = 37
  Provide Background Information to Participants = 38
  General Questions Before Specific Questions = 39
  Positive Questions Before Negative Questions = 39
  Uncued Questions Before Cued Questions = 40
  Participant Categories Before Other Categories = 41
 7. Probes, Follow-Ups, and Unplanned Questions = 45
  Probe Questions = 45
  Follow-Up Questions = 46
  Unplanned or Serendipitous Questions = 47
 8. Know the Limits = 49
  Time and Attention Constraints = 49
  Clarity Constraints = 50
  Cultural Constraints = 50
  Language Constraints = 51
 9. Changing Questions : The Importance of Consistency = 53
  Usually Questions Are Not Changed = 53
  Using Parallel and Similar Questions = 54
  Circumstances When Questions Might Change = 55
 10. Pilot Testing and Reviewing the Plan = 57
  Pilot Test Questions = 58
   With Research Team Members = 58
   With Experts = 58
   With Potential Participants and Nonresearchers = 58
  Reviewing the Focus Group Plan = 59
   With Research Team Members = 59
   With Experts = 59
   With Participants = 60
Part Ⅲ : QUESTIONS THAT ENGAGE PARTICIPANTS = 61
 11. Listing, Rating, and Choosing Questions = 63
  Listing Things = 64
  Rating Using a Predetermined Scale = 64
  Rating Using a Self-Determined Scale = 67
  Choosing Among Alternatives = 69
  Arranging Categories - Conceptual Mapping = 69
  Sorting Pictures = 70
 12. Projective Questions = 71
  Completing a Sentence = 72
  Developing a Collage = 73
  Drawing a Picture = 73
  Creating Analogies = 74
  Creating Families = 75
  Using Personification = 75
  Using Fantasy and Daydreams = 76
  Analysis of Projective Questions = 77
 13. Group Activities = 79
  Developing a Campaign = 79
  Role Playing = 80
  Mini-Team Debate = 81
Appendix : Examples of Questions = 83
 Training Needs of Dentists = 83
 Statewide Needs and the Role of the University = 85
 Local Business Needs Assessment = 85
 Nutrition Needs Assessment = 86
 Role of Spiritual Community in Youth Drug and Alcohol Prevention = 86
 Role of Parents in Youth Drug and Alcohol Prevention = 87
 System Standards for K-12 Public Education = 88
 The Role of Higher Education in the Community = 89
 Extension Agent Training Needs on Water Quality = 92
 Youth Focus Group on Tobacco, Alcohol, and Drug Prevention = 92
 Teen Pregnancy Prevention = 93
 Teen Violence Prevention = 94
 Violence Prevention and Treatment for a Category of People = 95
 Climate of Local High School = 95
 Changing the Name of the Department = 96
 Foundation Self-Assessment = 96
 Focus Group With Focus Group Moderators = 97
 Testing the Proposal for a New Educational Effort = 97
 Pilot Testing New Materials = 97
 Formative Program Evaluation = 98
 Complaint System Questions = 98
 Community Assessment = 99
 Inventory of Church Members = 100
References = 101
Index to This Volume = 103
Index to the Focus Group Kit = 105
About the Author = 107
[volume. vol.4]----------
CONTENTS
Acknowledgments = xiii
Introduction to the Focus Group Kit = xv
1. About This Book = 1
2. Guiding Principles of Moderating = 3
 Be Interested in the Participants - Showing Positive Regard = 3
 Be a Moderator, Not a Participant = 5
 Be Ready to Hear Unpleasant Views = 6
 You Can't Moderate All Groups = 6
 Use Your Unique Talents = 7
3. What You Need to Do : Before the Focus Group = 9
 Prepare Yourself Mentally = 9
 Assemble the Equipment = 11
 Arrange the Room = 13
4. What You Need to Do : During the Focus Group = 15
 Register Participants = 15
 Make Small Talk = 19
 Introduce the Focus Group = 21
 Ask Questions = 24
 Anticipate the Flow = 25
 Control Your Reactions = 27
 Be Comfortable With the Pause = 28
 Probe as Needed = 29
 Listen = 30
 Summarize the Discussion = 31
 Get People to Leave = 32
 Debrief With Assistant Moderator = 34
5. Selecting the Moderator = 37
 Professional Moderator = 38
 Occasional Moderator-Staff Person = 39
 Volunteer = 39
6. Personal Qualities of Moderators = 41
 Understanding of Group Process = 41
 Curiosity = 42
 Communication Skills = 43
 Friendliness and a Sense of Humor = 43
 Interest in People = 43
 Openness to New Ideas = 43
 Listening Skills = 44
7. Roles of Moderators = 45
 Seeker of Wisdom = 46
 Enlightened Novice = 46
 Expert Consultant = 46
 Challenger = 46
 Referee = 47
 Writer (AKA the Paper Hanger) = 47
 Team Member - Discussion Leader Supported by Technical Expert = 47
 Therapist = 48
 Serial Interviewer = 48
8. Problems Encountered by Moderators = 49
 Distractions = 50
 Too Few or Too Many Participants = 51
  Too Few Participants = 51
  Too Many Participants = 53
 Equipment = 55
 Room = 56
9. People Problems = 57
 Participant Behavior = 57
  Experts and Influentials = 58
  Dominant Talkers = 58
  Disruptive Participants = 60
  Ramblers and Wanderers = 61
  Quiet and Shy Respondents = 61
  Inattentive Participants = 61
 Participant Comments = 62
  Disrespectful and Personal Attacks = 63
  Incorrect or Harmful Advice = 63
  Personal Disclosurers = 64
 Participant Questions = 64
 Removing Participants From Focus Groups = 66
10. Assistant Moderator Responsibilities = 69
 Tips on Selecting an Assistant = 69
 The Role of the Assistant Moderator = 70
  Assist With Logistics = 71
  Monitor the Entrance and Handle Interruptions = 72
  Record Discussion = 73
  Observe the Discussion = 73
  Ask Follow-Up Questions = 73
  Offer Oral Summary = 73
  Participate in Debriefing = 73
  Assist With Analysis = 73
11. Taking Notes and Recording the Discussion = 75
 Note Taking = 76
 Flip Charts = 80
 Electronic Recording = 81
12. The Rapid Focus Group = 85
 Suggestions for Implementing Rapid Focus Groups = 86
  Have a Plan on File = 87
  Consider Your Resources = 87
  Determine the Number of Rapid Focus Groups Needed = 87
  Target Your Participants = 87
  Determine th Limits on Facilities and Time = 88
  Limit the Scope of Your Inquiry = 88
  Limit Your Questions = 88
  Consider How to Capture the Information = 89
  Debrief the Team = 89
  Rapid Analysis and Reporting = 89
 Questions for Rapid Focus Groups = 90
 Special Concerns = 91
 Success Comes From Consistency, Anticipation, and Experience = 91
 Ensuring Moderator Consistency = 92
 Preparing the Research Team = 93
 Note Taking in Rapid Focus Groups = 94
13. Rate Yourself : Check Sheets for Moderating = 95
14. Improving Your Moderating Skills = 101
 Get Feedback From a Coach or Mentor = 102
 Type Your Own Transcripts = 102
 Listen to Yourself and Follow the Transcript = 102
 Videotape Yourself Moderating = 103
 Observe Others Conducting Focus Groups = 103
 Form a Study or Support Group = 103
 Read About Focus Group Interviewing = 103
 Join a Professional Society or Group = 103
 Attend Classes on Moderating = 104
15. Teaching Others to Moderate = 105
 Questions and Answers on Teaching Others = 105
References = 109
Index to This Volume = 111
Index to the Focus Group Kit = 113
About the Author = 115
[volume. vol.5]----------
CONTENTS
Acknowledgments = ⅸ
Introduction to the Focus Group Kit = xi
About This Book = xv
Caution : Read This First = xvii
Directory of Icons in Chapter 3 = xxi
1. BACKGROUND AND GROUNDING : The Emergence of Participatory Studies = 1
 The Continuum of Volunteer Participation = 2
 The Evolution of Participatory Research Approaches = 3
 The Case for Volunteer Participation = 5
 When to Use "Professional" Researchers = 8
 When to Involve Volunteers in the Research Process = 9
 Countering the Naysayers = 10
 Summary = 13
2. HOW TO INVOLVE VOLUNTEERS = 15
 Collaborative Focus Groups = 16
  State Department of Education = 16
  A Community Assessment Effort = 17
  The University Listens = 18
  Customer Service = 19
 What Do We Mean by "Volunteer"? = 20
 What Brings Volunteers Together? = 22
  Stage 1 : Forming = 22
  Stage 2 : Storming = 22
  Stage 3 : Norming = 23
  Stage 4 : Performing = 23
 Should You Undertake a Collaborative Study? = 24
 The Collaborative Process = 24
 Preparing the Team = 27
  Brief Training Schedule = 30
  Moderate Training Schedule = 31
  Extended Training Schedule = 33
 Begin the Research = 35
 The Training Plan = 36
 Appendix : A Sample Training Plan = 37
3. LEARNING EXERCISES = 51
 A. Locating Focus Group Participants = 52
 B. Recruiting Focus Group Participants = 56
 C. Introducing the Focus Group = 61
 D. Developing Questions = 64
 E. Pilot Testing Questions = 65
 F. Moderating = 68
 G. Note Taking = 70
 H. Transcribing = 73
 I. Giving an Oral Summary at the End of Focus Groups = 75
 J. Analysis and Report Writing = 78
 K. Oral Reporting = 81
Final Thoughts = 85
References = 87
Index to This Volume = 89
Index to the Focus Group Kit = 91
About the Authors = 93
[volume. vol.6]----------
CONTENTS
Acknowledgments = xiii
Introduction to the Focus Group Kit = xv
About This Book = xix
Part Ⅰ : THE FOUNDATION = 1
 1. Introduction to Analysis = 3
  The Concept of Analysis = 4
  What Makes Qualitative Analysis Complex? = 5
 2. Critical Ingredients of Qualitative Analysis = 9
  Analysis Must Be Systematic = 10
  Analysis Must Be Verifiable = 11
  Analysis Requires Time = 12
  Analysis Is Jeopardized by Delay = 12
  Analysis Should Seek to Enlighten = 13
  Analysis Should Entertain Alternative Explanations = 15
  Analysis Is Improved by Feedback = 15
  Analysis Is a Process of Comparison = 17
  Analysis Is Situationally Responsive = 18
 3. Analysis Principles of Particular Importance to Focus Group Research = 19
  Focus Group Analysis Is Unique = 20
  Let Your Objectives Guide the Analysis = 21
  Don't Get Locked Into One Way of Thinking = 22
  Questions Are the Raw Material of Analysis = 23
  Effective Analysis Goes Beyond Words = 23
  Early Analysis Can Move the Study to Higher Levels = 24
  Computers Can Help - or Hinder = 24
  Analysis Takes Special Skills - and Some People Can't Do It = 26
  Analysis Must Have the Appropriate Level of Interpretation = 27
  Analysis Must Be Practical (Appropriate for the Situation) = 28
 4. Analysis Considerations for Focus Group Research = 31
  Consider the Words = 32
  Consider the Context = 33
  Consider the Internal Consistency = 34
  Consider the Frequency of Comments = 36
  Consider the Extensiveness of Comments = 36
  Consider the Intensity of Comments = 36
  Consider the Specificity of Responses = 37
  Consider What Was Not Said = 37
  Find the Big Ideas = 38
Part Ⅱ : DOING ANALYSIS = 39
 5. The Analysis Process = 41
  At the Beginning…Consider Analysis When Designing the Study = 42
  At the Beginning…Discuss Options for Analysis and Reporting With Sponsor = 43
  At the Beginning…Consider Analysis Implications of Questions = 43
  At the Beginning…Make Preliminary Decisions on Analysis Strategy = 44
   Option 1 : Transcript-Based Analysis = 45
   Option 2 : Tape-Based Analysis = 45
   Option 3 : Note-Based Analysis = 46
   Option 4 : Memory-Based Analysis = 46
  During the Group…Conduct and Analyze Several Focus Groups = 46
  A Little Later…Immediately After the Group = 50
  A Little Later…Periodically Review Analysis Strategy and Adjust as Needed = 51
  A Little Later…Conduct Additional Focus Groups and Possibly Modify Questions = 51
  At the End…Use Analysis Strategy on Remaining Groups = 52
  At the End…Prepare and Present Report = 52
 6. Tools and Equipment for Making Analysis Easier = 53
  Quality Microphone = 54
  Tape Recorder = 54
  Video Camera = 54
  Transcription Machine or Variable-Speed Tape Player = 55
  Flip Charts and Response Forms = 56
  Computer = 57
  Long Table, Scissors, and Colored Marking Pens = 57
 7. Questions Focus Group Analysts Must Face = 61
  Questions Asked of Focus Group Researchers = 64
   Is This Scientific Research? = 64
   Isn't Focus Group Research Just Subjective Opinions? = 65
   Isn't This Soft Research? = 67
   How Do You Determine Validity? = 68
   Can You Generalize? = 69
   Why Don't You Use Random Sampling? = 71
   How Big Is the Sample? or How Can You Make Those Statements With Such a Small Sample? = 72
  Questions Asked by Focus Group Researchers = 73
   How Do I Capture Information? = 73
   Should I Analyze by Questions or Themes? = 73
   Should I Edit Messy Quotations? = 73
   How Should I Interpret Nonverbal Communication? = 74
   How Should I Report Numbers in Focus Group Results? = 74
   What's Done With Information That Comes After the Focus Group? = 75
   Should I Ever Exclude or Ignore Information? = 76
   Who Should Analyze Focus Group Data? = 76
 8. Strategies Used by Experts = 79
  "Analysis - Honoring the Stories" by Mary Anne Casey = 80
  "Report Writing Without Guilt" by Reyn Kinzey = 85
  "An Analysis Strategy Based on Post-Session Debriefings" by David L. Morgan = 87
  "Computerized Analysis" by David L. Morgan = 89
  "Analyzing and Reporting Focus Group Results" by Marilyn J. Rausch = 94
 9. Advice for First-Timers = 97
  Few, Few, Few = 97
  Keep It Simple = 98
  Remember the Purpose and What the Client Wants = 98
  Ask Final Questions = 99
  Tape and Transcribe Yourself = 99
  Work With an Assistant = 100
  Work With a Mentor = 100
Part Ⅲ : SHARING RESULTS = 103
 10. Principles of Reporting = 105
  Remember the Purpose of Study = 105
  Consider the Audience = 106
  Consider the Options = 107
 11. Written Reports = 109
  Narrative Report = 109
  Report Memo = 115
  Top-Line Report = 118
  Bulleted Report = 120
 12. Oral Reports = 121
  Types of Oral Reports - A Continuum of Possibilities = 122
   Unstructured Conversational Report = 122
   Structured Conversational Report = 123
   Sponsor Debriefing = 123
   Informal Briefing = 123
   Formal Briefing = 124
   Formal Presentation/Lecture/Professional Meeting = 124
  Tips on Oral Reporting = 124
   Allow Time for Questions = 124
   Sequence Your Comments = 124
   Be Careful of the Ho-Hum Syndrome = 125
   Limit Your Points = 125
   Use Visuals and Quotes = 126
   Tell Your Audience What You Want Them to Do = 126
   Select the Right Reporter = 126
POSTSCRIPT : For Graduate Students Only = 129
References = 134
Index to This Volume = 135
Index to the Focus Group Kit = 137
About the Author = 139


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