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Advertising, management, and society: a business point of view

Advertising, management, and society: a business point of view

Material type
단행본
Personal Author
Nicosia, Francesco M.
Corporate Author
University of California, Berkeley. Graduate School of Business Administration.
Title Statement
Advertising, management, and society: a business point of view / [Edited by] Francesco M. Nicosia.
Publication, Distribution, etc
New York :   McGraw-Hill,   [1974].  
Physical Medium
xx, 386 p. : illus. ; 24 cm.
ISBN
0070465282 0070465274 (pbk.)
General Note
A project of the Consumer research program, Graduate School of Business Administration, University of California at Berkeley.  
Based on testimony given before the Federal Trade Commission in 1971 by members of the American Association of Advertising Agencies and the Association of National Advertisers.  
Bibliography, Etc. Note
Bibliography: p. 371-377.
Subject Added Entry-Topical Term
Advertising --United States. Advertising.
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001 000000631030
005 19990202163809.0
008 740208s1974 nyua b 001 0 eng
010 ▼a 74002053 //r85
020 ▼a 0070465282 ▼a 0070465274 (pbk.)
040 ▼a DLC ▼c DLC
043 ▼a n-us---
049 1 ▼l 422401367 ▼f 과학
050 0 ▼a HF5813.U6 ▼b N52
082 0 0 ▼a 659.1/0973
090 ▼a 659.10973 ▼b N661a
100 1 ▼a Nicosia, Francesco M.
245 1 0 ▼a Advertising, management, and society: a business point of view / ▼c [Edited by] Francesco M. Nicosia.
260 ▼a New York : ▼b McGraw-Hill, ▼c [1974].
300 ▼a xx, 386 p. : ▼b illus. ; ▼c 24 cm.
500 ▼a A project of the Consumer research program, Graduate School of Business Administration, University of California at Berkeley.
500 ▼a Based on testimony given before the Federal Trade Commission in 1971 by members of the American Association of Advertising Agencies and the Association of National Advertisers.
504 ▼a Bibliography: p. 371-377.
650 0 ▼a Advertising ▼z United States.
650 0 ▼a Advertising.
710 2 ▼a University of California, Berkeley. ▼b Graduate School of Business Administration.
710 1 ▼a United States. ▼b Federal Trade Commission.

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Science & Engineering Library/Stacks 2(Western Books)/ Call Number 659.10973 N661a Accession No. 422401367 Availability Available Due Date Make a Reservation Service B M

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